NABISCO, The Maker Of OREO, RITZ And Chips Ahoy!, Kicks Off Multi-Year Team USA Sponsorship With The Olympic Winter Games 2018
The Mondelēz International brands with Team USA hopefuls Ted Ligety and Chloe Kim to celebrate the unique and special Can't Miss Moments that bring us together during the Games.
EAST HANOVER, N.J., Sept. 21, 2017 /PRNewswire/ -- NABISCO, the maker of some of America's favorite snacks including OREO, RITZ and Chips Ahoy!, is joining on as the Official Cookie and Cracker Sponsor of Team USA as the Olympic and Paralympic Winter Games PyeongChang 2018 nears. While the country's top athletes will be competing half way across the world, NABISCO's iconic brands will help Team USA spark joy back home by celebrating the unique and special "Can't Miss Moments" that bring us together.
"Team USA and the Olympic and Paralympic Games embody a long-standing tradition of celebrating outstanding moments. Just like the Games, our brands bring people together – from teammates to roommates, fans to families – to share a moment, big or small," said Stephen Chriss, Head of NA Marketing Activation/Partnerships, Mondelēz International. "Through this sponsorship, we're joining the celebration and honoring those "Can't Miss Moments" that bind us, whether it's a Team USA athlete at the Olympic Winter Games or fans at home coming together to watch and cheer, while sharing a snack."
As part of the sponsorship, NABISCO is teaming up with two renowned athletes and 2018 Team USA hopefuls, veteran alpine skier and two-time Olympic gold medalist, Ted Ligety, and snowboarder Chloe Kim, trying for her first U.S. Olympic run. These athletes each understand the importance of celebrating moments big and small with their friends and family, and will share their own, relatable "Can't Miss Moments" leading up to the Games.
"With the anticipation of the Olympic Winter Games ramping up, we are thrilled to team up with two 2018 Team USA hopefuls who may be representing our country in PyeongChang," said Jason Levine, Vice President of Marketing, Mondelēz International. "As they continue their journey towards the international stage, we're proud to support the "Can't Miss Moments" Ligety and Kim have been working so hard to achieve. We look forward to helping their fans, who will be cheering them on from afar, fuel their own moments at home."
To bring "Can't Miss Moments" to life with customers in-store and in their living rooms, OREO, RITZ and Chips Ahoy! will sport their own Team USA looks. Starting January 21, all three NABISCO brands will feature Team USA-themed packaging, with the iconic OREO cookies embossed with Team USA-themed emblems for a limited time.
Adding to the celebration, NABISCO will host a #BitetoWinSweepstakes with chances for fans to win big by mirroring their favorite athletes. Just as U.S. Olympians bite into their hard-earned medals during their podium medal ceremonies, fans are invited to take photos of themselves biting into their favorite OREO, RITZ or Chips Ahoy! products and share on social media for a chance to win a $10,000 entertainment package or hundreds of other prizes awarded each day of the Olympic Winter Games1.
Additional brand sponsorship support will include TV, digital and social media content campaigns and in-store recipe sampling.
Be on the lookout for Team USA-themed recipes and more ways to create your own "Can't Miss Moments" with OREO, RITZ, Chips Ahoy! and Team USA by visiting pinterest.com/nabisco and Snackworks.com and learn more about the #BitetoWinSweepstakes starting January 1, 2018 and throughout the Olympic Winter Games.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About USOC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. For more information, visit TeamUSA.org.
1 NO PURCHASE NECESSARY. Visit www.bitetowinsweepstakes.com to play, for Official Rules, alternate method of entry, prizes descriptions and odds disclosure beginning January 1, 2018. Ends: 2/25/18. Open to residents of the 50 United States and D.C., 18 and older. Void where prohibited. Sponsor: Mondelēz Global, LLC, East Hanover, NJ 07936.
SOURCE Mondelez International, Inc.
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