NADA University Announces Launch of All-New Dealership Workforce Study

Annual Reporting will Capture Significantly Expanded, More Timely Data on Dealer Trends

MCLEAN, Va., March 21, 2012 /PRNewswire-USNewswire/ -- NADA University, the education and training arm of the National Automobile Dealers Association (NADA), announces the launch of an all-new annual NADA Dealership Workforce Study featuring a variety of reports to be released in the summer of 2012.

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The vastly improved and expanded new study will capture, analyze and tabulate dealership workforce data from calendar year 2011.  It replaces the biennial NADA Compensation Study, and features several key differences:

• Annual study-- capturing more localized and timely detail and trends;
• Enhanced data collection providing robust analytics--including retention, tenure, turnover, health and retirement benefits, and hours of operation in addition to compensation;
• Individualized comparison report and the Driven Management Guide summary report at no charge for all participants;
• State-specific comparative data benefiting automotive trade association executives;
• All-new web-based portal for easy participation;
• A variety of report options, including individual and enhanced comparative dealer reports, statewide reports, OEM comparative reports, 20 Group composite reports and database subscriptions—all available for the first time.

"This will be the most comprehensive, timely and accurate study of dealership workforce trends ever produced in our industry," said NADA Chairman Bill Underriner.  "We're already hearing from OEMs, dealer groups, association executives, and economists who are anxiously awaiting the chance to get their hands on these reports."  

Only NADA and American Truck Dealers (ATD) members are eligible to participate in this important study. There is no cost to participate in the study and only participating dealers will be able to receive the complimentary reports or the option to purchase the optional reports with additional detail.  Only a participating dealership will see its own data – all other data will be aggregated to protect dealership privacy. 

All members will benefit from the greatest possible participation, which will enable NADA and the state associations to understand and help resolve the key compensation, recruitment, motivation and legislative issues facing dealers today. If sufficient responses are received, the data will also be reported at the metro association level.

NADA University has teamed up with the leading automotive retail research and consulting firm DeltaTrends, which is handling data collection and analysis for the workforce study.   DeltaTrends was selected for its strong reputation in the auto industry and prior experience in providing this type of information to OEMs and public/private dealer groups to augment the NADA Compensation Study. 

"It's especially rewarding to work with NADA on such a large-scale study that will yield a level of information and data on the dealership workforce that is truly groundbreaking," said Ted Kraybill, president and founder of DeltaTrends.   

NADA and ATD member dealers nationwide are strongly encouraged to participate in the study—they may provide input through April.  A web-based portal, including automated payroll upload features, simplifies participation.  

ABOUT NADA UNIVERSITY: 
NADA University equips dealers and their teams to get results – with the right knowledge, information, coaching, and resources to develop both skills and confidence.  Visit www.NADAUniversity.com for more details on these NADA University centers:

ACADEMY – Leadership development programs for current and future dealership operators and automotive entrepreneurs.

LEARNING HUB – Employee and manager training solutions -- courses, classes, workshops and webinars -- by leading automotive experts, with an all-new online platform enabling your staff to train at their convenience and pace.

20 GROUP – Consultant-led performance improvement fueled by a group of non-competing peers eager to share their experience and learn from yours. 

RESOURCE TOOLBOX – Valuable member benefits, including Driven Management Guide publications, MarketINSIGHT mini-webinars, NADAPerks monthly tips and tools, and key market data – all complimentary resources you'll find only in NADA U's online library. 

For more information on all of NADA University's training and educational programs, visit: www.NADAUniversity.com or call (800) 557-6232.

SOURCE NADA University