NAILS.INC LAUNCHES "IT'S TOPLESS", THE MARKET'S FIRST 4-IN-1 NAIL POLISH FOR THE ULTIMATE ONE-STEP MANICURE

Revolutionary Formula Combines Base Coat, Treatment, Color, and Top Coat for Long-Lasting, High-Gloss Wear

LONDON, March 11, 2025 /PRNewswire/ -- Nails.INC, the global leader in nail innovation, known for internet-breaking collaborations and product innovation, is shaking up the beauty industry once again with the launch of It's Topless, the first-ever 4-in-1 nail polish on the market. Designed to simplify and elevate the manicure experience, this game-changing formula combines a base coat, treatment, color, and top coat in just one bottle—offering an effortless, salon-quality finish in a single step.

It's Topless is designed to deliver:

• Time-Saving Convenience – A complete manicure in one swipe, drying touch-fast in just 50 seconds.
• Long-Lasting Wear – 87% of testers agreed they were satisfied with the glossy finish, tip wear, and lack of chipping after six days*. It's Topless contains a new latest-generation Alkyd resin, a film-former, which is highly stable and resistant, providing the extreme wear-proof quality.
• Nail-Strengthening Benefits – Infused with potent nail treatment ingredients including a patented bonding Hexanal, retinol-like cranberry bio-peptides and kale extract to help improve nail appearance and provide a protective film on your nails. 
• Vibrant, On-Trend Shades – A curated collection of chic, highly pigmented hues, from classic burgundy and lipstick red to modern mushroom grey and iridescent pink.

"With It's Topless, we've solved the biggest challenge for nail lovers: time. This innovative formula is not only a lifesaver for those on the go but also a true testament to Nails.INC's commitment to unearthing the latest and greatest nail technology," said Thea Green, Founder and CEO of Nails.INC. "We wanted to create a product that delivers flawless, long-lasting results without compromising on quality, shine, or nail health. Now, achieving the perfect manicure is as easy as applying lipstick, so nail polish can finally occupy its rightful place in make-up bags everywhere."

Applying It's Topless couldn't be easier, thanks to Nails.INC's exclusive patented wide-hugging brush, which is ergonomically crafted to follow the natural curve of the nail bed. This unique design minimizes the number of strokes needed for smooth, even coverage. The innovation continues with the bottle itself: the signature Nails.INC cap doubles as a built-in manicure station, creating a stable surface for perfect polish application anytime, anywhere.

Nails.INC It's Topless is available at Target and Walmart stores nationwide, Target.com, Walmart.com, Amazon and NailsInc.com.

*In a consumer perception survey of 30 people tested over 8 days

About Nails.INC
Nails.INC is the UK's leading nail brand founded in London by Thea Green MBE in 1999. Spotting a gap in the market for fashionable, high-quality nail polish, Nails.INC quickly became one of the most innovative independent beauty businesses on the market. With industry accolades due to its first to market product innovation, trending must-wear shades and collaborations with the likes of Victoria Beckham, Diane Von Furstenburg and Alexa Chung, Nails.INC continues to lead the way in the nail category.

FOR MORE INFORMATION, PLEASE CONTACT:
ALISON BROD MARKETING + COMMUNICATIONS
[email protected]

SOURCE Nails.INC