KETTERING, Ohio, Aug. 23, 2017 /PRNewswire/ -- Ryan Zwerneman, field marketing consultant for Naked Lime Marketing, is set to present at the 23rd Digital Dealer Conference, Sept. 18-20, at the Paris Hotel in Las Vegas.
Zwerneman will present "Who Brought Me My Last Lead – Who Cares?" on Sept. 19 at 2:35 p.m. in Room Champagne 1. His 50-minute educational session will focus on why last click attribution and a one-to-one lead source to sale mentality is no longer an optimal approach for dealers.
"My goal is to help dealers recognize which advertising and marketing programs, when used together, will help them increase business effectively through multi-touch attribution," said Zwerneman.
Multi-touch attribution refers to the many influential marketing channels that serve as customer touch points in today's marketing landscape. Dealers can no longer attribute revenue credit to a single touch point, but must consider the impact of each step along the customer journey.
"I want dealers to leave this presentation knowing how to create a targeted strategy with multiple platforms without sacrificing profitability," he added.
Conference attendees are reminded that by clicking the star icon next to a presentation listing on the Digital Dealer website the presentation will automatically be added under "My Sessions," making planning your conference a cinch.
Naked Lime also will host a booth at the conference. Stop by booth 621 to learn more about Naked Lime's suite of marketing, advertising, and web services for automotive retailers.
To register for the Digital Dealer conference, click here.
About Ryan Zwerneman Ryan Zwerneman works as a field marketing consultant for Naked Lime Marketing. Zwerneman has worked in various facets within the automotive marketing community during his six years in the industry. He strategically collaborates on marketing and advertising services designed to assist in franchise dealer market share acquisition, and he consults with dealerships on their overall marketing process.