NAMIC Announces Winners of the 2011 Excellence in Multi-cultural Marketing Awards
NEW YORK, Sept. 15, 2011 /PRNewswire/ -- NAMIC (National Association for Multi-ethnicity in Communications) today announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA). Held in conjunction with the Annual NAMIC Conference, the awards competition recognizes marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. The 25th Annual NAMIC Conference is scheduled for October 4-5, 2011 at the Hilton New York in Manhattan as part of Diversity Week.
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"The cable industry is committed to connecting their brands with an increasingly diverse audience," said Daphne Leroy, vice president of Marketing and Communications, NAMIC. "We are pleased to honor the latest group of EMMA winners for their achievements in creating culturally-relevant marketing programs that achieve results."
The EMMA competition recognizes the cable industry's commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaigns. Entries submitted within each category were judged within two divisions: Cable Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
Time Warner Cable and Time Warner Cable West Region led the Cable Distributors division with three first-place wins. Time Warner Cable's first-place honors were awarded in conjunction with Castells & Asociados, the Edelman agency and ES Advertising, Inc. Eclipse Marketing Services, Inc. garnered first-place honors in two categories. Cable Distributors taking first-place honors in a single category included Comcast in collaboration with the agency, GMR Marketing and Rogers Communications with the agency, Dyversity Communications.
International Media Distribution led the Networks/Industry Suppliers division with four first-place finishes, including single category wins with the agencies, Ameredia and FUSE Ideas. BET International garnered three first-place wins, while Univision Communications Inc. earned top honors in two categories. HBO, Telemundo Network and The Africa Channel each received first-place wins in a single category.
Companies receiving a 2011 EMMA will be acknowledged during the General Session of the 25th Annual NAMIC Conference scheduled for Wednesday, October 5 at 8:45 a.m. CableFAX is the exclusive media partner of the 2011 Excellence in Multi-cultural Marketing Awards. EMMA winners will be featured in the upcoming "Diversity Week" issue of CableFAX: The Magazine.
For more information on the 25th Annual NAMIC Conference and the Excellence in Multi-cultural Marketing Awards, contact NAMIC at 212-594-5985. Conference registration can be accessed online by visiting http://www.namic.com. Group registration discounts are available for companies that wish to send multiple employees. The complete list of 2011 EMMA winners follows.
2011 NAMIC EMMA WINNERS |
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CABLE DISTRIBUTORS DIVISION |
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Case Studies / Campaigns |
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FIRST PLACE |
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Company: Time Warner Cable |
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Agency: Edelman |
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Entry Title: Born to Shine Campaign |
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SECOND PLACE |
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Company: Time Warner Cable |
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Agency: Castells & Asociados |
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Entry Title: Superman World Cup Campaign |
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THIRD PLACE (TIE) |
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Company: Time Warner Cable |
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Agency: Castells & Asociados |
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Entry Title: HHM "Alcanza la Fama" Campaign |
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Company: Cablevision |
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Agency: GlobalWorks |
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Entry Title: Optimum 3D Adventure |
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Marketing Tactics |
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Digital |
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FIRST PLACE |
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Company: Eclipse Marketing Services, Inc. |
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Agency: Eclipse Marketing Services, Inc. |
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Entry Title: Mi Cultura Website |
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SECOND PLACE |
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Company: Time Warner Cable – East Region |
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Entry Title: timewarnercable.com Int'l. Landing Pages |
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Direct Mail |
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FIRST PLACE |
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Company: Eclipse Marketing Services, Inc. |
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Agency: Eclipse Marketing Services, Inc. |
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Entry Title: Nexos Latinos TWC TX Acquisition/Upgrade |
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SECOND PLACE |
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Company: Comcast |
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Agency: Ameredia & LahDeeDah Marketing |
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Entry Title: Comcast Polish GWP Direct Mail Campaign |
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THIRD PLACE |
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Company: Time Warner Cable West Region |
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Agency: ES Advertising, Inc. |
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Entry Title: 1 Month Free of Pinoy Entertainment |
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Experiential Marketing |
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FIRST PLACE |
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Company: Comcast-GMR Marketing |
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Agency: GMR Marketing |
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Entry Title: La Academia de Comcast |
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SECOND PLACE |
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Company: Comcast |
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Entry Title: Comcast & TFC Grand Opening Partnership |
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Out of Home |
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FIRST PLACE |
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Company: Rogers Communications |
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Agency: Dyversity Communications |
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Entry Title: Wireless & Cable- Rogers Bollywood Q2 OOH |
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FIRST PLACE |
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Company: Time Warner Cable West Region |
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Agency: ES Advertising, Inc. |
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Entry Title: Free Quality Time |
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SECOND PLACE |
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Company: Ameredia |
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Agency: Ameredia |
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Entry Title: Comcast Polish Gift with Purchase |
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THIRD PLACE |
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Company: Rogers Communications |
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Agency: Publicis / OMD |
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Entry Title: Superiority Multicultural TV Programming |
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Television |
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FIRST PLACE |
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Company: Time Warner Cable |
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Agency: Castells & Asociados |
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Entry Title: Baby DVR Sports |
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SECOND PLACE |
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Company: Rogers Communications |
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Agency: Dyversity Communications |
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Entry Title: Wireless- Bollywood. Anywhere, Anytime Q2 |
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THIRD PLACE (TIE) |
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Company: Time Warner Cable West Region |
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Agency: ES Advertising, Inc. |
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Entry Title: "Connected" and "Family Unity" |
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Company: Time Warner Cable |
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Agency: Castells & Asociados |
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Entry Title: Drums Dodgers en Espanol |
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NETWORK/INDUSTRY SUPPLIER DIVISION |
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Case Studies / Campaigns |
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FIRST PLACE |
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Company: BET International |
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Entry Title: Trey Songz/Knife Violence |
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SECOND PLACE (TIE) |
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Company: WE tv |
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Entry Title: Braxton Family Values |
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Company: BET International |
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Entry Title: Wendy Williams UK Launch |
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Company: BET |
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Entry Title: The Game S4 on BET - Case |
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Company: BET |
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Agency: Harmelin Media |
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Entry Title: The Game S4 on BET - Digital |
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THIRD PLACE (TIE) |
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Company: International Media Distribution |
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Agency: Ameredia |
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Entry Title: TV JAPAN Japanese Earthquake and Pacific Tsunami Response |
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Company: Olympusat |
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Entry Title: Desafio Xfinity Sales Incentive |
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Company: ESPN Deportes |
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Agency: Latinsphere |
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Entry Title: ESPN Deportes Dominican Baseball |
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All Other Media |
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FIRST PLACE |
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Company: International Media Distribution |
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Entry Title: Custom Call Center Flip Guides & Standees |
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SECOND PLACE |
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Company: nuvoTV |
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Entry Title: nuvoTV's Pastport: Cuba Key Art |
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Digital |
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FIRST PLACE |
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Company: Telemundo Network |
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Entry Title: Club de Noveleras Website |
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SECOND PLACE |
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Company: HBO |
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Entry Title: 2011 Asian Heritage Month Campaign |
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THIRD PLACE |
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Company: BET |
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Entry Title: Black Girls Rock – Digital |
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Direct Mail |
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FIRST PLACE |
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Company: International Media Distribution |
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Agency: Ameredia |
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Entry Title: Bollywood Hits On Demand Direct Mail |
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SECOND PLACE (TIE) |
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Company: Asia TV USA Ltd |
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Agency: Eclipse Marketing Services, Inc. |
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Entry Title: ZEE TV Acquisition & Retention Campaign |
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Company: International Media Distribution |
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Entry Title: Antenna TV/Greek Lenticular Direct Mail |
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Company: Asia TV USA Ltd |
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Agency: Eclipse Marketing Services, Inc. |
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Entry Title: ZEE TV RCN Campaign September 2010 |
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THIRD PLACE |
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Company: TV One |
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Entry Title: Way Black When - Black History Month |
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Diversity Awareness |
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FIRST PLACE |
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Company: Univision |
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Entry Title: The New American Reality |
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SECOND PLACE |
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Company: GMA Network, Inc. |
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Entry Title: MANILA JEEPNEYS |
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THIRD PLACE |
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Company: TV One |
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Entry Title: Way Black When - Black History Month |
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Experiential Marketing |
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FIRST PLACE |
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Company: BET International |
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Entry Title: An Evening with Wendy Williams |
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SECOND PLACE |
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Company: Telemundo Network |
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Entry Title: Club de Noveleras Multi-Market Tour |
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THIRD PLACE |
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Company: BET |
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Entry Title: BET Awards 10 Experiential |
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Grassroots |
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FIRST PLACE |
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Company: International Media Distribution |
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Entry Title: Channel One Russia Launch |
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SECOND PLACE |
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Company: GMA Network, Inc. |
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Entry Title: KAPUSO ABROAD MAGAZINE |
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Kit |
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FIRST PLACE |
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Company: International Media Distribution |
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Agency: FUSE Ideas |
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Entry Title: IMD Affiliate Kit |
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Out of Home |
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FIRST PLACE |
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Company: HBO |
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Entry Title: HBO Latino Out-of-Home Wild Postings |
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SECOND PLACE |
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Company: International Media Distribution |
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Agency: Beyond Traditional |
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Entry Title: SBTN Vietnamese Mobile Campaign-Little Saigon |
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THIRD PLACE |
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Company: BET |
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Entry Title: BET Awards - Out of Home |
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Premium |
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FIRST PLACE |
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Company: Univision Communications Inc. |
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Entry Title: WORLD CUP SNEAKER MAILER |
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SECOND PLACE |
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Company: International Media Distribution |
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Entry Title: Snapshots from Around the Globe - Calendar |
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THIRD PLACE |
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Company: Telemundo Network |
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Entry Title: Club de Noveleras Premiums |
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FIRST PLACE |
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Company: BET International |
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Entry Title: Black Girls Rock |
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Television |
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FIRST PLACE |
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Company: The Africa Channel |
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Entry Title: Know Your Heritage |
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ABOUT NAMIC
NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC comprises over 2,300 professionals belonging to a network of 16 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit www.namic.com and stay connected to NAMIC on Facebook, LinkedIn, Twitter and DiversityLive: The Business > Social NAMIC Network.
SOURCE NAMIC
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