NAMIC Announces Winners Of The 2013 Excellence In Multicultural Marketing Awards
NEW YORK, Sept. 16, 2013 /PRNewswire/ -- The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the awards competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic and other market segments. Scheduled for October 8-9, 2013, the 27th Annual NAMIC Conference will be held at the New York Marriott Marquis as part of the cable industry's Diversity Week.
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The EMMA recognizes the cable industry's commitment to implementing best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The NAMIC Multicultural Marketing Committee, a consortium of the industry's experts, provides guidance for the EMMA competition, which comprises two award categories: Marketing Tactics and Case Studies/Campaigns. Entries submitted within each category were judged within two divisions: Cable Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
Entries for NAMIC's 2013 Excellence in Multicultural Marketing Awards increased 18% over 2012 with Comcast garnering five first place wins to lead the Cable Distributors division. Rogers Communications and Time Warner Cable were also among the top winners in the division, earning three first place awards each. In the Networks/Industry Suppliers division, BET Networks led all winners earning first place honors in five categories. Additionally, Telemundo Media, including mun2 garnered three first place wins, with GMA Network, Inc. and International Media Distribution earning two first place awards apiece. Networks/Industry Suppliers garnering first place wins in a single category include HBO, Oprah Winfrey Network (OWN) and Univision.
"This year's NAMIC conference theme, Vision 2043: Inclusion. Inspiration. Imagination. signifies the importance of reaching multicultural consumers as U.S. demographics shift over the next 30 years," said Susan Waldman, NAMIC's manager of Research and Publications. "Considering that 2043 is the year projected by the U.S. Census Bureau in which America's ethnic diversity will expand, the data clearly makes the case for multicultural marketing strategies being central to companies connecting with an increasingly diverse audience," added Waldman. "NAMIC is proud to support the communications industry's effort by recognizing outstanding achievements in multicultural marketing."
Presented in partnership with CableFAX, winners of the 2013 Excellence in Multicultural Marketing Awards will be acknowledged during a general session of the 27th Annual NAMIC Conference scheduled for Wednesday, October 9th. Additionally, this year's EMMA winners will be featured in the October edition of CableFAX: The Magazine. For additional Information regarding the Excellence in Multicultural Marketing Awards log onto www.emmacompetition.com.
For additional information regarding the 27th Annual NAMIC Conference, contact Sandra Girado, senior director of Meetings and Events, NAMIC at 212-594-5985. Online registration for the Annual NAMIC Conference can be accessed by visiting http://www.namic.com. A complete list of EMMA winners follows.
| 2013 NAMIC EMMA WINNERS |
| Cable Distributor |
| Case Studies / Campaigns |
| FIRST PLACE TIE |
| Entry Title: XFINITY CelebrateBlackTV.com |
| Company: Comcast |
| Agency: Burrell |
| FIRST PLACE - TIE |
| Entry Title: Rogers Q4 TV Package Launch |
| Company: Rogers Communications |
| Agency: Dyversity Communications Inc. |
| FIRST PLACE - TIE |
| Entry Title: Xfinity Multicultural Microsites |
| Company: Comcast Corporation |
| SECOND PLACE |
| Entry Title: Xfinity Latino Entertainment Channel |
| Company: Comcast Corporation |
| Agency: H+M Communications |
| THIRD PLACE |
| Entry Title: Queens Chinese Immersion |
| Company: Time Warner Cable |
| Marketing Tactics |
| All Other Media |
| FIRST PLACE |
| Entry Title: Comcast - Hispanic Grassroots |
| Company: Comcast |
| Agency: Comcast |
| Digital |
| FIRST PLACE |
| Entry Title: Rogers Q2 'Face' Online |
| Company: Rogers Communications |
| Agency: Dyversity Communications Inc. |
| SECOND PLACE |
| Entry Title: Rogers Q4 TV Package Launch Online |
| Company: Rogers Communications |
| Agency: Dyversity Communications Inc. |
| THIRD PLACE |
| Entry Title: XFINITY CelebrateBlackTV.com |
| Company: Comcast |
| Agency: Burrell |
| Direct Mail |
| FIRST PLACE |
| Entry Title: Nexos Latinos 1Q13 Time Warner Cable NYC |
| Company: Time Warner Cable |
| Agency: Eclipse Marketing Services, Inc. |
| SECOND PLACE |
| Entry Title: Bring Brazil home with XFINITY! |
| Company: Comcast |
| Agency: MIKADO Marketing |
| THIRD PLACE |
| Entry Title: Rogers Q4 TV Package Launch DM |
| Company: Rogers Communications |
| Agency: Dyversity Communications Inc. |
| Grassroots |
| FIRST PLACE |
| Entry Title: Chinese New Year Couplet |
| Company: Time Warner Cable |
| SECOND PLACE |
| Entry Title: Hispanic Marketing Blitz |
| Company: Comcast Houston Region |
| THIRD PLACE |
| Entry Title: Internet Essentials from Comcast |
| Company: Comcast |
| Agency: CMG Partners & M, LLC |
| |
| FIRST PLACE |
| Entry Title: Rogers Q4 TV Package Launch Print |
| Company: Rogers Communications |
| Agency: Dyversity Communications Inc. |
| SECOND PLACE |
| Entry Title: Rogers Q2 'Face' Print |
| Company: Rogers Communications |
| Agency: Dyversity Communications Inc. |
| THIRD PLACE |
| Entry Title: XFINITY Me Times Three |
| Company: Comcast |
| Agency: Burrell Communications |
| Radio |
| FIRST PLACE - TIE |
| Entry Title: XFINITY Me Times Three |
| Company: Comcast |
| Agency: Burrell Communications |
| FIRST PLACE - TIE |
| Entry Title: Bring Brazil home with XFINITY! |
| Company: Comcast |
| Agency: MIKADO Marketing |
| Television |
| FIRST PLACE |
| Entry Title: 3 Kates |
| Company: Time Warner Cable |
| Agency: La Comunidad |
| SECOND PLACE |
| Entry Title: TWC 2012 Q3 Chinese "Cooking Show" TV Spot |
| Company: Time Warner Cable |
| Agency: ES Advertising, Inc. |
| THIRD PLACE |
| Entry Title: Winback/Testimonial |
| Company: Time Warner Cable |
| Agency: La Comunidad |
| Network/Industry Supplier |
| Case Studies / Campaigns |
| FIRST PLACE |
| Entry Title: Mia Mundo |
| Company: Telemundo Media |
| Agency: Carat (GM) & Zenith (Verizon) |
| SECOND PLACE |
| Entry Title: Single Ladies |
| Company: VH1 |
| THIRD PLACE - TIE |
| Entry Title: APOLLO LIVE LOUNGE TOUR |
| Company: BET Networks |
| Agency: Haley Miranda Group |
| THIRD PLACE - TIE |
| Entry Title: Centric Happy Hour Tour |
| Company: Centric |
| Agency: Events By Fabulous |
| Marketing Tactics |
| All Other Media |
| FIRST PLACE |
| Entry Title: Univision NCTA Reel |
| Company: Univision |
| Agency: Blanco-Lorenz Entertainment Branding Inc. |
| SECOND PLACE |
| Entry Title: GMA News TV International Infokit |
| Company: GMA Network, Inc. |
| Agency: GMA International |
| THIRD PLACE |
| Entry Title: Univision Transformation Reel |
| Company: Univision |
| Agency: Blanco Lorenz Entertainment Branding Inc. |
| Digital |
| FIRST PLACE |
| Entry Title: The Game Superfan Nomination |
| Company: BET Networks |
| Agency: 135th St Agency |
| SECOND PLACE |
| Entry Title: HBO Latino Habla Women Digital Marketing |
| Company: HBO |
| Agency: MGS COMM |
| THIRD PLACE |
| Entry Title: HBO Latino Prófugos Digital Campaign |
| Company: HBO |
| Agency: MGS COMM |
| Direct Mail |
| FIRST PLACE |
| Entry Title: TV JAPAN Spring Origami Mailer |
| Company: International Media Distribution |
| Agency: Ameredia |
| Diversity Awareness |
| FIRST PLACE |
| Entry Title: East of Main Street: Milestones |
| Company: HBO |
| SECOND PLACE |
| Entry Title: BAYANI TOUR 2013 (Heroes Tour 2013) |
| Company: GMA Network, Inc. |
| Agency: GMA International |
| THIRD PLACE |
| Entry Title: Habla Women |
| Company: HBO |
| Experiential Marketing |
| FIRST PLACE |
| Entry Title: Soul Train Flash Mobs |
| Company: BET Networks & Centric |
| Agency: Mad Crush |
| SECOND PLACE |
| Entry Title: APOLLO LIVE LOUNGE TOUR |
| Company: BET Networks |
| Agency: Haley Miranda Group |
| THIRD PLACE |
| Entry Title: La Voz Kids Chair Tour |
| Company: Telemundo Network |
| Agency: Terry Hines |
| Grassroots |
| FIRST PLACE |
| Entry Title: Meet & Greet the Pepito Manaloto cast |
| Company: GMA Network, Inc. |
| Agency: GMA International |
| Out of Home |
| FIRST PLACE |
| Entry Title: Telemundo Network Rebrand |
| Company: Telemundo Network |
| Agency: Telemundo Network |
| SECOND PLACE |
| Entry Title: Real Husbands of Hollywood OOH |
| Company: BET Networks |
| THIRD PLACE |
| Entry Title: BET Awards 12 OOH |
| Company: BET Networks |
| Premium |
| FIRST PLACE - TIE |
| Entry Title: IMD 2013 calendar and CD |
| Company: International Media Distribution |
| FIRST PLACE - TIE |
| Entry Title: Larrymania Bobblehead |
| Company: mun2 |
| SECOND PLACE |
| Entry Title: Real Husbands of Hollywood T-Shirt |
| Company: BET Networks |
| THIRD PLACE |
| Entry Title: GMA International's "Milestones" Shirt |
| Company: GMA Network, Inc. |
| Agency: GMA International |
| |
| FIRST PLACE |
| Entry Title: Oprah Winfrey Network Influencer Campaign |
| Company: Oprah Winfrey Network (OWN) |
| Agency: 135th Street Agency |
| SECOND PLACE - TIE |
| Entry Title: Reventon Fold Out Poster |
| Company: mun2 |
| SECOND PLACE - TIE |
| Entry Title: TFC/FOD Comcast Q3 2012 GWP Campaign |
| Company: TFC |
| Agency: TD Wang (execution only) |
| THIRD PLACE |
| Entry Title: GMA Pinoy TV's 7th Yr Anniv. Print Ad |
| Company: GMA Network, Inc. |
| Agency: GMA International |
| Radio |
| FIRST PLACE |
| Entry Title: 2012 BET Awards Radio |
| Company: BET Networks |
| Social Media |
| FIRST PLACE |
| Entry Title: BAYANI TOUR 2013 (Heroes Tour 2013) |
| Company: GMA Network, Inc. |
| Agency: GMA International |
| SECOND PLACE |
| Entry Title: HBO Latino, Romeo Santos: The King Stays King Second Screen & FB Tab |
| Company: HBO |
| Agency: Warner Bros. ADS |
| Television |
| FIRST PLACE |
| Entry Title: Real Husbands of Hollywood Television |
| Company: BET Networks |
| Agency: Harmelin Media |
| SECOND PLACE - TIE |
| Entry Title: Lupang Hinirang-GMA's Phil.Nat'l Anthem |
| Company: GMA Network, Inc. |
| Agency: GMA Network, Inc. |
| SECOND PLACE - TIE |
| Entry Title: East of Main Street: Milestones |
| Company: HBO |
| THIRD PLACE - TIE |
| Entry Title: Proud to be Pinoy 2012 TV Special |
| Company: GMA Network, Inc. |
| Agency: GMA International |
| THIRD PLACE - TIE |
| Entry Title: HBO Black History Month Media Spot |
| Company: HBO |
ABOUT NAMIC
NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC comprises 2,200 professionals belonging to a network of 16 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit www.namic.com and stay connected to NAMIC on Facebook, LinkedIn, and Twitter.
SOURCE NAMIC
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