Naropa University Expands Search Engine Marketing Program With 90octane

The university evolves its SEM campaigns to reach prospective students of additional academic programs and drive an increase in online conversions.

Oct 18, 2010, 05:30 ET from 90octane

DENVER, Oct. 18 /PRNewswire/ -- Naropa University, a private, nonprofit, nonsectarian liberal arts institution based in Boulder, CO and dedicated to advancing contemplative education, is growing its paid search (or pay-per-click) advertising program with conversion-driven marketing agency 90octane.

The goal is to drive qualified traffic to the university's website and increase the number of applicants. Prospective students of a diverse array of programs, ranging from Religious Studies and Master of Divinity to MFA Theatre and Creative Writing, will be offered additional information about the higher education opportunities.

About Naropa University

Accredited by the Higher Learning Commission and a member of the North Central Association of Colleges and Schools, Naropa University is a private, nonprofit, nonsectarian liberal arts institution dedicated to advancing contemplative education. This approach to learning integrates the best of Eastern and Western educational traditions, helping students know themselves more deeply and engage constructively with others. The university comprises a four-year undergraduate college and graduate programs in arts, education, environmental leadership, psychology and religious studies.

About 90octane

90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit

SOURCE 90octane