Narvar Unveils Strategic Integrations and Platform Enhancements at Shoptalk 2025

 LAS VEGAS, March 25, 2025 /PRNewswire/ -- SHOPTALK – At Shoptalk 2025, Narvar, the #1 platform for intelligent personalization "Beyond Buy," announced significant advancements designed to help retailers optimize operations, enhance customer loyalty, and drive sustainable growth.

Seamless Post-Purchase Integration with Salesforce Commerce Cloud

Narvar has deepened its integration with Salesforce Commerce Cloud (SFCC) to deliver a frictionless post-purchase experience. Retailers can now offer even and uneven exchanges, allowing customers to pay or receive refunds for price differences when selecting new items. This functionality is compatible with most major payment processors, including Stripe, Adyen, and PayPal. With this enhancement, retailers can retain up to 40% of return sales while streamlining the exchange process, fully implemented in less than three weeks.

Enhanced Returns and Exchanges Insights for Shopify Retailers

Narvar has introduced a reimagined analytics dashboard for Shopify retailers that provides actionable insights into returns and exchanges. This enhancement improves data accuracy and usability, enabling retailers to refine their returns strategies, optimize logistics, and reduce costs. This upgrade helps retailers make data-driven decisions that improve both customer satisfaction and operational efficiency.

Introducing PDX: A Unified Platform for Seamless Personalization

Narvar also introduced PDX, a unified post-purchase experience platform that makes it easier for retailers to scale personalization and deliver a consistent, seamless user experience.

Narvar Expands Post-Purchase Optimization with AI-Powered Returns Management, Fraud Prevention, and Shipping Protection

In a separate, major announcement today, Narvar introduced Shield, an AI-powered returns management and fraud prevention solution, and Shipping Protection, a new solution addressing lost, stolen, and damaged deliveries. Narvar Shield is now available to retailers in applicable regions, with Shipping Protection currently available to U.S. retailers.

Introducing Shield: AI-Powered Returns Management and Fraud Prevention

Building on its leadership in post-purchase innovation, Narvar unveiled Shield, a powerful solution for retailers seeking to streamline returns and exchanges while minimizing fraud. Leveraging AI, Shield identifies high-trust shoppers versus fraudsters, enabling hyper-personalized return, exchange, and refund options at the moment of request.

Shield provides seamless, intelligent return workflows while equipping retailers with robust fraud prevention capabilities, significantly reducing fraudulent returns and enhancing operational efficiency.

New Shipping Protection Offering Builds Consumer Trust and Unlocks Another Revenue Stream for Retailers

With Shipping Protection¹, Narvar is addressing a growing challenge in e-commerce. In 2024 alone, 119 million packages were reported missing, while 30% of returns were due to shipping issues.

To address this, Narvar also today announced Shipping Protection in partnership with InsureShield® Shipping Insurance. By allowing shoppers to add package protection at checkout, retailers can offload risk to a third party while giving customers peace of mind knowing their purchases are covered. If an issue arises, they can seamlessly file and manage claims through a branded self-service portal, reducing support inquiries, protecting retailer margins, and creating a smoother checkout experience that can drive higher conversions.

About Narvar

Narvar is the #1 platform for intelligent personalization "Beyond Buy," empowering over 1,500 of the world's most admired brands—including Sephora, Levi's, Sonos, Warby Parker and LVMH—to engage consumers, deliver seamless operations and grow their business. Powered by IRIS™ and billions of data points, Narvar transforms the post-purchase journey by delivering personalized insights that build trust, safeguard operations and unlock sustainable growth. From returns and exchanges to tracking, notifications and fraud prevention, Narvar sets the standard for data-driven retail experiences. To learn more, visit Narvar.com.

Disclaimer

¹ Package insurance is provided by UPS Capital Insurance Agency, Inc. via the Narvar platform.

SOURCE Narvar