NASCAR and nVenue, Bring Groundbreaking Live Probabilities to In-Season Challenge Broadcast for Fans Watching Live Racing

DALLAS, July 30, 2025 /PRNewswire/ -- The past month marked a pivotal moment in NASCAR's push towards innovation as NASCAR and nVenue worked to deliver a new way to watch the race. Using nVenue's in-race betting product to focus on head-to-head matchups, nVenue's real-time predictive probabilities for each matchup were integrated into the race broadcast.

NASCAR and nVenue have worked together since 2023 and recently reached a multi-year agreement to extend their partnership. As a data partner, nVenue has built a live betting product that allows fans to bet on hundreds of markets during races. nVenue worked with NASCAR to build out live head-to-head markets for each matchup of the In-Season Challenge.

nVenue integrated its proprietary artificial intelligence and machine learning platform for live sports with the In-Season Challenge broadcasts. The integration kicked off during the opening race of the In-Season Challenge and continued throughout the Challenge, delivering a new level of real-time insight directly into the broadcast experience.

At the same time, fans across the world were able to place bets in real-time on head-to-head driver matchups, stage winners, and dozens of new in-race markets, marking a historic first for the sport.

Behind the scenes, nVenue's commitment to execution was on full display. Co-Founder and Chief Sports Officer, Bruce Sears, was in the production control room for the opening race, working hand-in-hand with multiple teams and resources required to bring the integration to the air.

"nVenue has been a fantastic data partner. One of the great things about nVenue's partnership is in addition to the live betting product it has built, nVenue has the ability to turn odds into probabilities that can be shown on live broadcasts to further promote fan engagement," said Joe Solosky, NASCAR, Managing Director, Sports Betting. "This lined up well with the format of the In-Season Challenge, allowing us to provide fans with a way to follow the live probabilities of each matchup throughout every lap of the race."

"nVenue's real-time predictive probabilities came to life during live NASCAR racing to provide a richer experience of the sport, for fans watching, betting, or both," said Sears. "The nVenue platform meets the incredibly demanding speed and precision required for motorsports, but also sets a new standard for fan engagement and in-race betting. It's a testament to our team's unparalleled expertise in bringing such complex, data-driven innovation to market at scale. Innovation has only just begun, and we are excited to continue this work with leagues, media, and sports betting to bring these worlds together for the best experiences in live sports."

With broadcast, betting, and data now converging on race day, this collaboration between NASCAR and nVenue is signaling the future of how fans engage with the sport, one lap at a time.

About nVenue

nVenue is a global technology supplier providing advanced real-time data solutions to operators and suppliers in the global gaming industry. Using proprietary machine learning and artificial intelligence, nVenue's B2B enterprise platform powers sportsbooks across the globe with live and micro markets for U.S. and international sports, while also delivering predictive content for leagues and media for live broadcasts and digital properties. Trusted by the largest organizations in sports, including Apple TV, MLBN, NASCAR, the NBA, NBC Sports, the WNBA, Sportradar, OpenBet, and FDJ, among others, nVenue is the industry leader in live and micro markets.

For more information, visit nvenue.com.

SOURCE nVenue