National Australia Bank Licenses APT's Test & Learn Software

WASHINGTON, Dec. 9, 2014 /PRNewswire/ -- Applied Predictive Technologies (APT) announced today that National Australia Bank (NAB), Australia's largest business bank by market share, has licensed APT's Test & Learn^® software to test key initiatives within the business banking, wealth management, and personal banking divisions. NAB joins TD Bank, SunTrust, PNC Bank, RBC, CIBC, and other major global financial services institutions that leverage Test & Learn^® to drive profitability.

APT is the world's largest purely cloud-based predictive analytics software company. APT's Test & Learn^® software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, operations, and capital initiatives, tailoring investments in these areas to maximize ROI.

Gautam Bose, General Manager of Customer Analytics and Research at NAB, said: "Test & Learn means NAB can take our analysis to new levels of accuracy and robustness in terms of gaining a greater understanding of the true impact of new programs and initiatives."

"We have already been able to conduct high-value tests in areas such as banker activities, lead prioritization, training programs and specialist allocation, and we're excited to now be leveraging the platform across the whole organization," said Bose.

APT Managing Director Scott Setrakian added, "We are pleased that NAB identified such high value opportunities through Test & Learn, by testing new programs and analyzing natural variations in outreach strategies. This type of testing is cutting-edge in the financial services industry, and NAB continues to lead the field in innovative banking."

APT's customers include major global companies such as Walmart, Starbucks, CVS, Holiday Inn, T-Mobile, and Staples. To find out more, visit www.predictivetechnologies.com.

About National Australia Bank
National Australia Bank Group is a financial services organization with over 12,400,000 customers and 42,000 people, operating more than 1,800 stores and Service Centres globally.

NAB's major financial services franchises in Australia are complemented by businesses in New Zealand, Asia, the United Kingdom and the United States. Each of NAB's brands is uniquely positioned, but built on a common commitment to provide customers with quality products and services, fair fees and charges, and relationships built on the principles of help, guidance and advice.

For more information, visit www.nab.com.au.

About APT
APT is the world's largest purely cloud-based predictive analytics software company. APT's Test & Learn^® software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. APT's customer portfolio includes Walmart, Staples, Lowe's, SunTrust, Hilton Hotels, Anheuser-Busch InBev, McDonald's, and others. APT has offices in Washington, D.C., San Francisco, Bentonville, London, Tokyo, Taipei, and Sydney. For more information, please visit www.predictivetechnologies.com.

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SOURCE Applied Predictive Technologies

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