National Car Rental Becomes Official Car Rental Partner of the Boston Red Sox
Emerald Club Members Offered Exclusive Entrance to Fenway Park through Dedicated Express Gate
ST. LOUIS, April 18, 2017 /PRNewswire/ -- National Car Rental today announced a new sponsorship agreement designating National as the Official Car Rental Partner of the Boston Red Sox through 2021. The Red Sox agreement marks National's ninth MLB team partnership, which include official car rental designations with the Los Angeles Angels, Houston Astros, St. Louis Cardinals, New York Mets, Baltimore Orioles, Texas Rangers, Kansas City Royals and Chicago White Sox.
"We have a passion for baseball and are proud to support our newest MLB team – the Boston Red Sox – as their official car rental partner," said Rob Connors, vice president of brand marketing for National. "We look forward to being a part of the Boston fan experience and offering our Emerald Club members exclusive entrance to Fenway Park through a dedicated express gate."
As part of its designation with the Red Sox, National will have in-stadium signage above the iconic Green Monster outfield wall as well as behind home plate and will sponsor the new Emerald Club Express Gate, a dedicated entry line to Fenway Park available exclusively for ticketed Emerald Club Members and their guests. National will also have a presence in the Royal Rooters Club – a premier space within Fenway that features a collection of Red Sox memorabilia – and will sponsor the National Call to the Bullpen during all regular season home games.
"National Car Rental has a history and connection with a number of baseball teams and we are thrilled they have expanded on that relationship by partnering with us," said Red Sox Executive Vice President Troup Parkinson. "Their focus on providing their customers with unique services was a focal point of our partnership, and we are pleased to be providing their Emerald Club members with a special express entrance to Fenway Park."
As part of the agreement, National advertising will be featured in select radio and television broadcasts of home games and in each edition of Red Sox Magazine. Starting in 2018, Emerald Club Members will have access to Red Sox ticket pre-sales, and National will also be featured on ticket backs. The agreement also includes digital and social support.
In addition, National Car Rental will extend specially priced car rental rates to the Red Sox organization, which includes players, staff and coaches. Club members will also be afforded access into National Car Rental's Emerald Club, the car rental industry's first comprehensive frequent-renter program, which expedites the rental process by offering counter bypass as well as Drop & GoSM service with convenient e-receipts. Emerald Club members have access to the Emerald Aisle – an exclusive section of the rental lot where members can select any vehicle as long as they reserve a mid-sized car – at 65 locations in the U.S. and Canada, including the top 50 airports for business travel.
For more information on National Car Rental, visit www.nationalcar.com.
About National Car Rental
Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National – which launched the car rental industry's first comprehensive frequent-renter program – further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's "Emerald Aisle," an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-sized car. National has been recognized as a J.D. Power 2014 Customer Champion, and Executive Travel magazine recognized the company for the second time as the top rental car service in the travel industry, honoring National with a 2013 "Leading Edge Award." For more information about National, visit www.nationalcar.com, www.facebook.com/NationalCarRental or follow @NationalPro on Twitter.
SOURCE National Car Rental
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