National Children's Alliance Awards $20,000 to Public Awareness Campaign Contest Winner Children's Advocacy Centers of Texas

Second Annual Grant Presented at the 2011 National Children's Alliance Leadership Conference

WASHINGTON, June 24, 2011 /PRNewswire-USNewswire/ -- On Tuesday, June 7, National Children's Alliance presented $20,000 to Children's Advocacy Centers of Texas, the Texas State Chapter Organization of National Children's Alliance, for winning the 2011 National Children's Alliance Public Awareness Campaign Contest with their campaign titled, "One with Courage." An additional $10,000 was presented to contest runner-up Klamath-Lake Child Abuse Response and Evaluation Services for their campaign titled, "Stop the Hurt Coalition."

(Logo: http://photos.prnewswire.com/prnh/20091028/NCALOGO)

Winners of the Public Awareness Campaign have successfully communicated strong messaging around child abuse intervention and prevention via unique public awareness campaigns including visual and/or audio elements (i.e. printed materials, videos, public service announcements, etc.). The winning and runner-up organizations may use granted dollars to fund future community awareness campaigns.

Materials from winning campaigns will be made available in editable/customizable formats to all members of National Children's Alliance for using in localized campaigns. By providing its membership with these award-winning resources, National Children's Alliance is furthering the ability of the children's advocacy movement to raise awareness and engage the general public on the issues of child abuse intervention and prevention.

"We commend Children's Advocacy Centers of Texas and Klamath-Lake Child Abuse Response and Evaluation Services on their exemplary public awareness campaigns," remarked Teresa Huizar, Executive Director of National Children's Alliance. "The messaging and materials they have created will not only raise awareness of their organizations on a local level, but will also support the efforts of our member organizations across the country – helping to increase awareness of our unified missions on a national level."

2011 National Children's Alliance Public Awareness Campaign Contest Winners:

Children's Advocacy Centers of Texas – Contest Winner - $20,000 Grant

One with Courage is Children's Advocacy Centers of Texas, Inc.'s statewide initiative centered on the courage it takes to talk about child sexual abuse. Campaign messaging focuses on how to recognize the signs of child abuse, and thus contribute to widespread prevention efforts. Campaign materials include bi-lingual public service announcements, printable materials (advertisements, postcards, etc.), Internet banner advertising, raw photos, and logos.

Klamath-Lake Child Abuse Response and Evaluation Services – Contest Runner-up - $10,000 grant

Stop the Hurt Coalition is a community-wide collaboration to prevent child abuse and neglect through awareness, advocacy, and education in Klamath County, Oregon. Campaign key messages include: 1) "Child abuse is a hidden secret; it is widespread…and it can be prevented;" 2) Children have a right to be safe…and there are safe places to talk about abuse;" and 3) "Anger is a feeling; violence against children is a choice…and there are alternatives." Campaign materials include audio and visual public service announcements, printable materials (ads, posters, bookmarks, etc.), and outdoor advertising/billboards.

National Children's Alliance is the national association and accrediting body for the over 700 children's advocacy centers serving each of the 50 states and the District of Columbia. Dedicated to helping local communities respond to allegations of child abuse in ways that are effective and efficient, and put the needs of child victims of abuse first, National Children's Alliance provides support and advocacy to its accredited membership, as well as numerous developing centers, multidisciplinary teams and child abuse professionals around the country, and the world. As the national authority on multidisciplinary approaches to supporting child victims of abuse, the purpose of National Children's Alliance is to empower local communities to provide comprehensive, coordinated and compassionate services to victims of child abuse. Founded in 1998, National Children's Alliance provides accreditation opportunities, financial assistance, training, technical assistance, research and education to communities, child abuse professionals and children's advocacy centers throughout the United States in support of child abuse intervention, advocacy and prevention. www.nationalchildrensalliance.org

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Teresa Huizar
http://www.profnetconnect.com/teresa-huizar  

SOURCE National Children's Alliance