Foundation strengthening commitment to financial well-being for all with new role
MADISON, Wis., May 22, 2025 /PRNewswire/ -- The National Credit Union Foundation (the Foundation) the national charitable arm of the credit union movement, today announced Catie McDonald as its new Chief Impact Officer, effective at the end of June.
McDonald brings with her a wealth of experience and a deep commitment to advancing the credit union mission. McDonald has previously held leadership positions at TruStage and CUNA (now America's Credit Unions). During her time at CUNA, she played a key role in spearheading the organization's national strategy to advance financial well-being for all - a movement that continues to shape the credit union industry's focus today.
She currently serves as a Senior Advisor at FarWell Advisory Services, where she has been partnering with credit unions to develop and implement strategic plans that drive growth, resilience, and community impact.
"I've been an admirer and fan of the Foundation for years, so the opportunity to join the team is a true honor and privilege for me. The Foundation is uniquely positioned to collaborate with credit unions to impact their communities in ways that make a difference in their members' financial lives and demonstrate the credit union difference. I cannot wait to partner and collaborate with credit union leaders and changemakers to continue to grow the impact of the Foundation," said McDonald.
"Catie's deep understanding of the credit union system and her unwavering commitment to people-centered impact surrounding financial well-being make her the perfect choice to lead this work. We're thrilled to welcome her to the Foundation and confident she'll play a pivotal role in shaping our next chapter," said Lauren Culp, Executive Director of the National Credit Union Foundation.
The Foundation conducted a nationwide search for this newly established executive role. As Chief Impact Officer, McDonald will lead the Foundation's impact strategy and programmatic work, helping to strengthen the financial health of individuals and communities across the country through credit union partnerships and initiatives.
"The creation of the Chief Impact Officer position reflects The Foundation's continued commitment to scale our efforts, drive deeper impact, and help credit unions make even more impact. With Catie's leadership, we're poised to take our mission even further," added Culp.
This appointment marks an exciting new chapter for the Foundation as it deepens its focus on measurable outcomes, community transformation, and sustainable impact across the credit union system.
About the National Credit Union Foundation (ncuf.coop)
The National Credit Union Foundation (the Foundation) is the charitable arm of the U.S. credit union movement and works as a catalyst to improve people's financial lives through credit unions. Through grants and programs, the Foundation is strengthening financial well-being, igniting passion and instilling knowledge about the credit union difference, and uniting resources to help credit union people during disaster. Donations to the Foundation ultimately enable credit unions to help their members reach life-changing goals and achieve financial freedom.
Media Contact:
Amber Conger
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SOURCE National Credit Union Foundation
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