National Fan Day Declared for April 30, 2011

NEW YORK, April 25, 2011 /PRNewswire/ -- With labor strife in the NFL and looming for the NBA, ever rising ticket prices, and difficult economic conditions, fans across the country are suffering.  My Fan Rewards, a loyalty provider for sports and entertainment brands, has decided to do something about it. In partnership with Affinity Solutions and professional sports teams from the NFL, NBA, and NHL, My Fan Rewards is officially declaring April 30, 2011 "National Fan Day" – an official day of recognition where it is formally acknowledged that without the fans, the Super Bowl, the World Series, the Stanley Cup, the NBA Finals, March Madness, the BCS Championship Game, and all forms of live entertainment would not exist.

National Fan Day is being supported by over a dozen professional sports teams, including the Detroit Lions, Minnesota Vikings, New York Jets, and Jacksonville Jaguars.  The day will also be backed by major national retailers, including Sony, Barnes & Noble, 1-800 Flowers, and ExxonMobil, who will be offering special discounts for fans at nationalfanday.com.

"We wondered why we celebrate Mother's Day, Father's Day, Administrative Professional's Day, and even Earth Day, but we don't celebrate an official fan appreciation day," said Marc Kolin, President and CEO of My Fan Rewards. "We hope to make National Fan Day an annual holiday, and we are delighted to have the support of so many teams who wanted to make sure that their fans understand how important they are. Fans should know that despite whatever labor difficulties may be going on, the teams really do not take them for granted."

Fans will be participating at nationalfanday.com in several ways.

• There will be a contest to see which fan will be the face of National Fan Day. Fans are encouraged to submit their best fan photos which will be voted on to declare the country's ultimate fan.
• During registration, fans will be asked to select their favorite team. The team with the most registrations will officially be declared "America's Team" for the next year.
• Fans will also have a chance to submit their ideas for a Fans Bill of Rights.
• In addition, fans can access special discounts from national retailers such as Sony, Macy's, 1-800 Flowers, Barnes & Noble, and ExxonMobil. A portion of each transaction made will be donated to the American Red Cross.

"By providing fans with great offers from retailers, we're raising money for a good cause and we're helping fans save money so they can continue to attend games with their family members," said Jonathan Silver, President and CEO of Affinity Solutions.

Fans can visit nationalfanday.com for more information.

About My Fan Rewards

My Fan Rewards is a revolutionary new way for sports teams, performing artists, and venues to engage their fans by providing them with access to discounts and perks from leading retailers. My Fan Rewards' private-label rewards programs allow members to be a part of their favorite entertainment brand's experience every time they shop. Fans can earn cash back, or get tickets, merchandise, and concessions credits.  My Fan Rewards offers a turnkey loyalty platform that meets the specific needs of entertainment brands and their fans.

About Affinity Solutions

Founded in 1998, Affinity Solutions manages hundreds of offline and online relationship-marketing and partner-based rewards programs. Its innovative platforms leverage a rich database of customer information, valuable rewards from merchant partners, experiential benefits, and editorial content, to drive deeper customer relationships for its partners.  Affinity Solutions provides a full range of services – from the technical to the creative – in building and maintaining its relationship-marketing programs.

SOURCE Affinity Solutions