Joint Effort Will Encourage Viewers to Get Prepared for a Potential Crisis Using Tips from the CDC Featured On-Air, in Blog Posts and Via Social Media
Second Season of Doomsday Preppers Continues Tuesdays at 9 p.m. ET/PT on the National Geographic Channel
WASHINGTON, Dec. 4, 2012 /PRNewswire-USNewswire/ -- Is your family ready if disaster strikes? How long would you last without power, food, water supply or reliable transportation? As proven by Hurricane Sandy's lingering effects on New York and New Jersey, anyone, anywhere can face incredible odds if caught unprepared.
To this end, the National Geographic Channel is working with the Centers for Disease Control and Prevention (CDC) to provide the public with basic, practical preparedness tips to survive in a crisis through the network's No. 1 show, Doomsday Preppers. The series, which launched its second season Nov. 13 to record ratings, focuses on the lives of otherwise ordinary Americans who are preparing for what they see as the end of the world, with experts analyzing the thoroughness of their preps.
Though the individuals and families featured in the show may take things to the extreme, the show's message of being prepared for a crisis is one no one should overlook. To encourage viewers to have a plan of their own, the series will showcase tips online and on-air drawn from the CDC's Web portal at emergency.cdc.gov. These tips may include:
- Have one gallon of water per person/per day with a three-gallon supply for evacuation or a two-day supply for home.
- Make a disaster supply kit that includes water, dried and canned food, flashlights, batteries, first aid supplies and a digital thermometer.
- Meet with your family to create a disaster plan for each type of possible emergency (e.g., earthquakes, dangerous weather, fires).
"We hear from fans of Doomsday Preppers often that even our most eccentric characters don't just make great TV, they also leave an impression about the importance of being prepared for an emergency," said Courteney Monroe, chief marketing officer for the National Geographic Channels. "The CDC is the perfect organization to partner with to give our viewers practical steps that they can take to get themselves prepared to survive different types of disasters."
The on-air and online campaign will begin with the Dec. 11 episode of Doomsday Preppers, and continue throughout the run of shows into 2013.
About Doomsday Preppers
National Geographic Channel's (NGC) highest-rated series Doomsday Preppers began its second season on Tuesday, November 13, 2012, at 9 p.m. ET/PT with the network's highest-rated season premiere ever. In season two, the series will introduce a plethora of individuals who are committed to thinking through every contingency plan. The season features a 14-year-old preparing for a global economic collapse; a diabetic mother stockpiling insulin to survive the devastation of an F-5 tornado she fears is coming; and a "Brady Bunch"-style prepping family with six children who anticipate a terrorist smallpox epidemic.
For more information on Doomsday Preppers, please visit www.natgeotv.com/preppers.
For more preparedness tips from the CDC, visit http://emergency.cdc.gov.
National Geographic Channel
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channel (NGC) is a joint venture between National Geographic Ventures (NGV) and Fox Cable Networks (FCN). Since launching in January 2001, NGC initially earned some of the fastest distribution growth in the history of cable and more recently the fastest ratings growth in television. The network celebrated its fifth anniversary in January 2006 with the launch of NGC HD, which provides the spectacular imagery that National Geographic is known for in stunning high definition. NGC has carriage with all of the nation's major cable and satellite television providers, making it currently available in over 70 million homes. For more information, please visit www.natgeotv.com.
About the Centers for Disease Control and Prevention
CDC works 24/7 saving lives, protecting people from health threats and saving money through prevention. Whether these threats are global or domestic, chronic or acute, curable or preventable, natural disaster or deliberate attack, CDC is the nation's health protection agency. For more information, visit http://www.cdc.gov/media/index.html.
SOURCE National Geographic Channel