National Limousine Association and Deem Announce Collaboration To Deploy Groundbreaking Cloud and Mobile Technology Solution

Cloud Network and Mobile Application Will Revolutionize & Transform Chauffeured Ground Transportation Industry

Jul 28, 2015, 08:58 ET from National Limousine Association

ORLANDO, Fla., July 28, 2015 /PRNewswire/ -- The National Limousine Association (NLA) ( and Deem, Inc. ( formalized at this week's Global Business Travel Association (GBTA) Annual Convention a strategic technology and marketing alliance to develop and deploy a groundbreaking cloud network and mobile application that will provide advanced reservations and real-time ride-hailing capabilities for the chauffeured ground transportation industry.  The announcement was made jointly today by NLA president Gary Buffo and Deem founder and CEO Patrick Grady. The specific terms and conditions of the strategic alliance were not disclosed.

The NLA, a 501(c)(6) nonprofit trade association responsible for and dedicated to representing the interests of the private driver transportation industry, and Deem, a leading Commerce-as-a-Service company that connects a large and diverse ecosystem of customers, merchants and partners across a one-of-a-kind commerce network, forged the strategic technology and marketing alliance for the purpose of developing and deploying a cloud network and mobile application that will optimize operations and maximize fleet utilization for chauffeured transportation operators, provide advance reservations and ride-hailing services for corporations and customers alike, substantially enhance customer care and safety and, most importantly, customer privacy and data security. Additionally, the co-branded mobile application can be easily configured to reflect each NLA member operator's brand, consumer and corporate rates and policies and preferences, as well as offer the services of another NLA member operator when the user's primary operator of choice is fully booked.

"In an increasingly mobile-first society, it is abundantly clear it is time for a mobile application that combines the convenience of ride-hailing applications with the unequaled Duty-of-Care, incomparable service and unrivaled safety standards offered by NLA members," said Mr. Buffo.  "We chose to collaborate with Deem because of its established reputation for innovation and reliability and its unique combination of cloud and mobile commerce capabilities, corporate travel and ground expertise and significant intellectual property in ground and mobile GPS technologies. Deem is a sound choice with whom to partner and to develop and deploy the NLA's technology solution and, in so doing, revolutionize and transform the chauffeured ground transportation industry."

 "Our marketing and technology alliance with the NLA aligns perfectly with Deem's mission of helping businesses to lower costs, increase revenue and deepen customer loyalty so that they can invest more fully in their people, customers and communities," said Mr. Grady.   "The NLA has set the definitive standards in terms of quality, service and safety in the chauffeured ground transportation industry, and their members are comprised of the finest operators throughout the world.  Together, Deem and the NLA will provide thousands of ground transportation operators with a uniquely configurable and reliable cloud network and mobile application for use by their corporate and private customers.  Highly-scalable to the needs of operators and their customers, the application will provide next-generation capabilities that offers unequaled functionality, flexibility and complimentary services that today's traveler demands."

The National Limousine Association, a 501(c)(6) nonprofit trade association representing over 100,000 vehicles and nearly 400,000 employees globally, is responsible for and dedicated to representing the interests of the private driver transportation industry at the global, national, state, and local level. It is the unified voice of this industry – linking transportation industry professionals from owners and operators to suppliers, manufacturers, regional and state limousine associations.  With more than 2,000 NLA members, the Association is committed to exceeding expectations with regards to professionalism, transportation efficiency and safe riding.  For additional information on the NLA, please visit

About Deem
Deem is a leading Commerce-as-a-Service (CaaS) company that connects a large and diverse ecosystem of more than 34,000 customers, 100,000 merchants, 11 million unique products and services and 40 channel partners across a one-of-a-kind business commerce network, enabling them to lower costs, increase revenue and deepen customer loyalty. Deem is backed by leading mutual fund and private equity investors. For more information visit

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SOURCE National Limousine Association