National Summit on Strategic Communications Features Presentation by CIA's Open Source Center

WASHINGTON, March 8, 2012 /PRNewswire/ -- A Director of the CIA's Open Source Center is the latest speaker confirmed for a unique annual conference attracting leaders in business, military and government public affairs and public relations – including chief communications officers for some of the world's largest brands – to Washington DC.

The two-day National Summit on Strategic Communications will engage some of the nation's top leaders on issues and opportunities facing company executives, military commanders and government agencies. The objective is to share and compare best practices on effective communication with more impact using proven strategies and today's latest technologies.

Highlights of the third annual event scheduled April 16-17 at the Washington Plaza Hotel include:

• Learning how the US Navy communicates across channels to reach global audiences
• Hearing specific brand strategies of General Electric's new "GE Works" campaign
• Seeing B2C marketing communications techniques used by Yum! Brands in the USA and Asia
• Exploring ethical and effective use of "advocacy" and "influence" in communications
• Interacting with experts from Northwestern University on Integrated Marketing Communications
• Discovering tips and new techniques to better leverage social media
• Engaging Admiral Thad Allen, the US National Incident Commander, on crisis management
• Understanding how to better measure and report "outcomes" of your work

Now, with the Open Source Center sending faculty to the April Summit, participants will learn how the intelligence community accesses and uses massive amounts of publicly available information from social media, hash-tags, forums, blogs and online news sites by revealing what National Public Radio calls "a new kind of secret — those hiding in plain sight."

The highly-interactive annual Strategic Communications Summit has been recognized by public affairs and communications executives as a leading forum. The Summit, co-hosted by ExL Events and Grupp Global Partners LLC, is sponsored by General Electric Company. Media partners include PR Newswire and O'Dwyer's PR.

A complete agenda, faculty list and registration information is available at www.strategicsummit.com. Use Priority Code: C206PRNS when registering.

For Further Information: Robert Grupp, Conference Director, +1-484-557-8401, [email protected]

SOURCE National Summit on Strategic Communications