Nationwide Poll Reveals 78 Percent of Americans Celebrating this July 4 Will Include Grilling in Their Festivities

Jun 30, 2010, 18:25 ET from Weber

PALATINE, Ill., June 30 /PRNewswire/ -- According to a just-released nationwide survey, an impressive 78 percent of Americans who plan to celebrate this Independence Day say they will include outdoor grilling as part of their festivities.

Also according to the Weber GrillWatch Pulse™—an up-to-the-minute, third-party survey of US grill owners on real time topics—33 percent of Americans will attend a BBQ party this Independence Day holiday weekend, 16 percent will grill at home, 9 percent will host a party and do the majority of grilling, and 6 percent will host a party where someone else will do the grilling. A significant 15 percent say they have no plans that involve outdoor cooking, but they "wish (they) did."

Americans under the age of 45 are more likely to make grilling part of this coming Independence Day weekend (67 percent) versus over-45 Americans (51 percent).

The Independence Day 2010 data came from a very recent Weber GrillWatch Pulse™ Survey conducted from Friday, June 25 through Sunday, June 27, 2010. It was commissioned by Weber-Stephen Products Co. but implemented by a third party online research firm to ensure accuracy. A sample of 1,061 adults 18 years and older were surveyed. The sample is balanced to be representative of the general population in the U.S. based on region, gender, age, and household income.

SOURCE Weber