Natural Grocers® Celebrates 69th Anniversary Event, With Epic Savings, Freebies and a Chance to Win Over $126,000 in Prizes, August 15-17, 2024

NATURAL GROCERS THEN & NOW
Natural Grocers has been serving communities with a wide range of natural and organic grocery options and premium-quality supplements since 1955. Almost 70 years later, Natural Grocers continues to adhere to its Five Founding Principles: Quality, Always Affordable^SM Pricing, Nutrition Education, Community and Crew. The company celebrates its birthday each August since it's the birth month of co-founder, Margaret Isely.

"As we celebrate our 69^th Anniversary, we'd like to remember the person who first instilled in us the tenacity to remain true to our Founding Principles—Margaret Isely. Mother, grandmother, and great-grandmother, her wisdom, integrity and compassion were wrapped in her bright red lip-sticked smile, warm hug and hearty laugh," stated Raquel Isely, Vice President of Marketing at Natural Grocers.

"Though our reach has expanded, we strive to maintain the same principles and practices that Margaret and Phillip (my grandparents) established when starting Natural Grocers. As your neighborhood grocer, we choose to positively impact the ways that food in this nation is grown, raised and sold. We do not ride the wave of whatever shortcut or 'health fad' is trending. Our products have a purpose: to support the health and wellbeing of our communities. We aim to offer nutritionally sound, environmentally responsible products and prioritize vendors and farmers who are as passionate about human health, animal welfare and the health of our planet as we are. Our annual Anniversary Event is a chance to thank our customers and Crew for growing with us and preserving our values. Come join in the fun, save big and celebrate another fantastic year with Natural Grocers!"

Currently, Natural Grocers has 169 stores in 21 states. To learn more about the company, then and now, check out 69 Things You Didn't Know About Natural Grocers.

EPIC SAVINGS & FREEBIES

• August 15-17: Natural Grocers' 69th Anniversary Celebration. All customers will experience a carnival of Epic Savings of up to 53% off on over 500 products including popular groceries and body care products throughout the store, such as C2O^® Coconut Waters (51% off), Siete Grain Free Tortilla Chips (45% off), Everyone^® 3 in 1 Soaps & Lotions (up to 38% off), several Natural Grocers^® Brand Products, a variety of supplement from trusted brands, and much more.^[i]
• August 15: Customers who visit Natural Grocers on Thursday, August 15 can enjoy a free snow cone within the store from 4:30-6 PM).^[ii]
• August 16: The fair fun extends into Friday with Free Popcorn from 3-5 PM.^[iii]
• August 17: For the type of customer who wants to stay for "Just one more ride!", all stores will be staying open 31 minutes later Saturday night. That's more time to save big!

SWEEPSTAKES
Natural Grocers community members will have a chance to win over $126,000 in prizes during the three-day event, including a Tesla Model Y or $47,000 cash (courtesy of C20 Pure Coconut Water and Steaz™), an Ooni Karu 12 Multi-fuel Pizza Oven & Wholly Gluten-Free Pizza Dough Balls (courtesy of Wholly Wholesome^®), a 2-in-1 Jogging and Walking Pad Treadmill (courtesy of MaryRuth's^®, a WishGarden Herbs Beach Cruiser (courtesy of WishGarden), an Apple^® iPad (courtesy of gimMe^®), a branded Solo Stove and 4 Camp Chairs (courtesy of Ancient Nutrition^®), plus gift cards, vendor gift boxes, a year of free groceries and more.^[iv] Enter in-store to win, by filling out the Anniversary Sweepstakes form available at all Natural Grocers' locations between August 15-17.

Customers can also win a $500 Natural Grocers gift card by counting the snow cones printed throughout the pages of the August good4u^SM Health Hotline^® magazine, which can be found at any Natural Grocers. For a chance to win, customers must complete the form in the magazine and return it to their local Natural Grocers from August 9 - September 7. A drawing among all entries with the correct number will determine the winner.^[v]

HAVE YOUR PIE & DRINK IT TOO
What's a fair without pie??! In honor of this year's anniversary, Natural Grocers has added a limited-edition Pecan Caramel Pie flavored coffee to its robust collection of Natural Grocers Brand Products. Organic and Fair Trade™ Certified, this 2024 Anniversary Blend is on sale ($6.99/10 oz) from August 9 – September 7.^[vi]

{N}POWER^® MEMBER GIVEAWAYS & SPECIAL OFFERS
{N}power members will have access to exclusive Anniversary giveaways and specials including:

• August 15-17: Free Limited-Edition Reusable Shopping Bag - {N}power members will receive one newly designed limited edition 69th Anniversary reusable bag with purchase.^[vii]
• August 15-17: Free Chocolate - {N}power members will receive one free Natural Grocers Brand Organic Chocolate Bar (all flavors), while supplies last.^[viii]
• August 16: $5 Friday Deals for {N}power members on featured customer favorites like Spindrift^® Fruit Flavored Sparkling Waters (8 pk), Applegate^® Select Breakfast Sausages (7 oz) and Bass Brushes^® Bass Body Puffs.^[ix]

{N}power is Natural Grocers' free rewards program. Join and start saving more by visiting www.naturalgrocers.com/join or texting 'organic' to 303-986-4600. Customers can also join by downloading the Natural Grocers Mobile App on Apple or Google Play.^[x]

HEROES IN APRONS FUND
Heroes in Aprons Fund – Natural Grocers will donate 1% of all sales on Thursday, August 15, to the Natural Grocers Heroes in Aprons Fund.^[xi] Established in 2021, this non-profit organization provides financial relief to eligible Natural Grocers good4u Crew members during times of hardship due to circumstances beyond their control. To learn more about Heroes in Aprons, visit naturalgrocers.com/heroes-in-aprons-fund.

• Click here for an Anniversary Media Kit, courtesy of Natural Grocers.
• For media questions, please contact [email protected].

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2023, the Company invested $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.

^[i] Offers valid 8/15/24 – 8/17/24, while supplies last. Limit 6 per customer, unless otherwise specified. Offers valid only for in-store customer purchases at participating stores, and cannot be combined with other offers. All discounts are on regular prices. Quantity limited to stock on hand, no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[ii] Offer valid 8/15/24 only from 4:30-6 PM at participating stores, while supplies last. No rain checks. Limit one per customer. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[iii] Offer valid 8/16/24 at participating stores, while supplies last. No rain checks. Limit one per customer. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[iv] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. The Grand Prize winner will receive either a Tesla Model Y or $47,000 in cash, at Sponsor's sole discretion. Open only to legal residents, 18 years or older, of the following states: AZ, AR, CO, ID, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, AND WY. Void where prohibited by law. Natural Grocers employees, including members of their households, are not eligible. Sweepstakes starts on 8/15/2024 and ends on 8/17/2024. Winners are responsible for all taxes and fees associated with prizes, including the Grand Prize, dealer fees, sales tax, title and registration. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[v] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents, 18 years or older, of the following states: AZ, AR, CO, ID, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, AND WY. Void where prohibited by law. Sweepstakes starts on 8/9/2024 and ends on 9/7/2024. Natural Grocers employees, including members of their households, are not eligible. For Official Rules and complete details, visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc. 

^[vi] Offer available only from 8/9/2024 to 9/7/2024 and is redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right correct errors. Void where prohibited by law.

^[vii] One per {N}power account. Valid 8/15/2024 – 8/17/2024 at participating stores, while supplies last. No rain checks. {N}power^® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[viii] One per {N}power account. Valid 8/15/2024 – 8/17/2024 at participating stores, while supplies last. No rain checks. {N}power^® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[ix] Valid only 8/16/2024 at participating stores, while supplies last. Limit 2. {N}power^® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Terms and conditions apply. See store for details.

^[x] Message and data rates may apply. See naturalgrocers.com/privacy for Company's Privacy Policy and naturalgrocers.com/terms for the {N}power terms of use.

^[xi] Excludes gift card sales.

SOURCE Natural Grocers by Vitamin Cottage, Inc.