NATURAL GROCERS THEN & NOW
"As we mark our 70th Anniversary, we're proud to carry forward the vision my grandparents, Margaret and Philip Isely, began in 1955," said Raquel Isely, Vice President of Marketing for Natural Grocers. "My grandmother's compassion and conviction continue to shape everything we do—from the products we carry to our Five Founding Principles that we uphold. She believed deeply in nourishing the body and the planet, and in empowering people through nutrition education and access to quality food.
"Seventy years in, we're still guided by the same values that set us apart from day one. We don't follow trends—we follow purpose. And more often than not, we help set the standard.
"Our commitment to offering only products that meet our rigorous standards is not just policy, it's personal. It's our promise to our customers, our communities, and to future generations. This celebration is our way of saying thank you—to our Crew, our customers, and the countless partners who have helped us grow from 1955 to 2025 without compromising our mission."
Currently, Natural Grocers has 169 stores in 21 states. To learn more about the company, then and now, check out 70 Things You Didn't Know About Natural Grocers.
FAR-OUT SAVINGS & FLY FREEBIES
- August 14-16: Natural Grocers' 70th Anniversary Celebration invites you to break out the bell bottoms and follow the disco ball to experience almost psychedelic savings of up to 60% off more than 500 popular products throughout the store. Highlights include Bitchin' SauceTM Almond Dips and Sauces ($2.39/7-8 oz), Siete Grain-Free Mexican Wedding Cookies ($2.25/4.5 oz), Truly Grass-FedTM Naturally Creamy Butters ($3.29/8 oz), select Zum Bars soap from Indigo Wild® ($3.99 each), a variety of supplements from trusted brands, including Garden of Life® Grass-Fed Collagen Peptides (unflavored, $21.99/19.75 oz) and much more.[i]
- August 14: Customers who visit Natural Grocers on Thursday can come and get groovy with a delicious free, no-junk snow cone, in-store from 4:30–6 p.m.[ii]
- August 15: The fresh deals and free vibes extend into Friday with free popcorn from 3–5 p.m.[iii]
- August 16: For customers who want to stay on the dance floor a little longer, all stores will stay open 31 minutes later Saturday night (fever not included).
GET YOUR GROOVE ON AND WIN BIG
Natural Grocers community members will have a chance to win over $194,000 in prizes during the three-day event, including a Mustang Mach-E® Premium or $47,000 cash (courtesy of C20® Pure Coconut Water and Steaz™); a Peloton® Bike, courtesy of Vega™ (valued at $1,914, including accessories and a six-month subscription); a Peloton® Tread, courtesy of KAL® Vitamins (valued at $2,995, membership not included); and an Ooni® Karu 12" Multi-fuel Outdoor Pizza Oven, courtesy of Wholly Wholesome® (valued at $299). Additional prizes include gift cards, vendor gift boxes, a year of free groceries and more.[iv] Customers can enter in-store by filling out the Anniversary Sweepstakes form available at all Natural Grocers locations between Aug. 14–16.
In addition, customers can win a $500 Natural Grocers gift card by counting the disco balls printed throughout the pages of the August good4u℠ Health Hotline® magazine, available at any Natural Grocers location. For a chance to win, customers must complete the form in the magazine and return it to their local store from Aug. 8–Sept. 6. A drawing among all entries with the correct number will determine the winner.[v]
SIP INTO SOMETHING SWEET
Cue the disco lights and pour yourself a cup of nostalgia. In celebration of its 70th Anniversary, Natural Grocers is grooving into flavor with a limited-edition Pecan Caramel Pie coffee blend. Part of the Natural Grocers® Brand line, this 2025 Anniversary Blend is organic and Fair Trade™ certified and will be available for just $7.99/10 ounces, Aug. 14–16.[vi]
{N}POWER® MEMBER GIVEAWAYS & SPECIAL OFFERS
{N}power members will be stoked to have access to exclusive Anniversary giveaways and specials including:
- Aug. 14-16: Free Limited-Edition Reusable Shopping Bag – {N}power members will receive one newly designed limited-edition 70th Anniversary reusable bag with purchase.[vii]
- Aug. 14-16: Free Chocolate – Enjoy one free Natural Grocers Brand Organic Chocolate Bar (all flavors), while supplies last.[vii]
- Aug. 14-16: Free-Range for 50% Off – {N}power members can purchase Contented Hen® Free-Range Large Brown Eggs for $1.99 a dozen (limit 2).(vii)
- Aug. 14: $4 Thursday – Get down with $4 deals like OrganicvilleTM Organic Dressings and Vinaigrettes ($4 each) and Wild Planet® Select Wild Sardines and Anchovies (2/$4).(viii)
- Aug. 15: $5 Friday – Keep the good vibes rollin' with deals on customer faves including Spindrift® Sparkling Waters ($5/8 pk), Santa Cruz Organic® Applesauce ($5/23 oz) and Zack's Mighty® Tortilla Chips ($5/7.5-9 oz).[ix]
- August 16: $7 Saturday – Hustle over for outta-sight $7 finds like Wallaby Yogurt® Organic Greek Yogurts ($7/32 oz), Jason® Deodorants ($7/each) and Natural Grocers Brand Organic Dark Maple Syrup ($7/8 oz).(x)
{N}power is Natural Grocers' free rewards program. Join and start saving more by visiting www.naturalgrocers.com/npower or texting 'organic' to 303-986-4600. Customers can also join by downloading the Natural Grocers Mobile App on Apple or Google Play.[xi]
SPIN THAT GIVING RECORD
On Thursday, Aug. 14, 1% of all sales at Natural Grocers will go directly to the Heroes in Aprons Fund, a nonprofit established in 2021 to support eligible Natural Grocers good4uSM Crew members facing unexpected hardship due to circumstances beyond their control.[xii] To learn more about Heroes in Aprons, visit naturalgrocers.com/heroes-in-aprons-fund.
STAY IN THE GROOVE
Don't miss a beat—keep up with everything Natural Grocers has to offer during its Anniversary Event and beyond by visiting www.naturalgrocers.com or follow Natural Grocers on Facebook, Instagram, TikTok or YouTube.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.
[i] Offers valid 8/14/2025 – 8/16/2025, while supplies last. Offers valid only for in-store customer purchases at participating stores, and cannot be combined with other offers. All discounts are on regular prices. Quantity limited to stock on hand, no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.
[ii] Offer valid 8/14/2025 only from 4:30-6 PM at participating stores, while supplies last. No rain checks. Limit one per customer. Natural Grocers reserves the right to correct errors. Void where prohibited by law.
[iii] Offer valid 8/15/2025 only from 3-5 PM at participating stores, while supplies last. No rain checks. Limit one per customer. Natural Grocers reserves the right to correct errors. Void where prohibited by law.
[iv] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. The Grand Prize winner will receive either a Mustang Mach-E® Premium or $47,000 in cash, at Sponsor's sole discretion. Open only to legal residents, 18 years or older, of the following states: AZ, AR, CO, ID, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, AND WY. Void where prohibited by law. Natural Grocers employees, including members of their households, are not eligible. Sweepstakes starts on 8/14/2025 and ends on 8/16/2025. Winners are responsible for all taxes and fees associated with prizes unless otherwise stated, including the Grand Prize, dealer fees, sales tax, title and registration. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.
[v] No purchase necessary. A purchase will not increase your chances of winning. Open only to legal residents of the following states who are 18 years old or older at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming. Void where prohibited by law. Sweepstakes starts on 8/8/2025 and ends on 9/6/2025. Maximum of one entry per person. For Official Rules and complete details, visit: www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.
[vi] Offer available only from 8/14/2025 to 8/16/2025 and is redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right correct errors. Void where prohibited by law.
[vii] One free reusable bag and one chocolate bar per {N}power account. Contented Hen® Free-Range Large Brown Eggs, limit 2 dozen per {N}power account. Valid 8/14/2025 – 8/16/2025 at participating stores, while supplies last. No rain checks. {N}power® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. Natural Grocers reserves the right to correct errors. Void where prohibited by law.
[viii] Valid only 8/14/2025 at participating stores, while supplies last. Limit 2 of each item. {N}power® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Terms and conditions apply. See store for details.
[ix] Valid only 8/15/2025 at participating stores, while supplies last. Limit 2 of each item. {N}power® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Terms and conditions apply. See store for details.
[x] Valid only 8/16/2025 at participating stores, while supplies last. Limit 2 of each item. {N}power® offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Terms and conditions apply. See store for details.
[xi] Message and data rates may apply. See naturalgrocers.com/privacy for Company's Privacy Policy and naturalgrocers.com/terms for the {N}power terms of use.
[xii] Excludes gift card sales.
SOURCE Natural Grocers by Vitamin Cottage, Inc.
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