Natural Skin Care Leader MyChelle Reveals Its Beauty Transformation

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Sep 23, 2015, 07:30 ET

BOULDER, Colo., Sept. 23, 2015 /PRNewswire/ -- MyChelle Dermaceuticals, a celebrated pioneer in the natural skin care industry, announces a new look and strategic expansion into new markets. This week, the company launches its updated brand identity, redesigned packaging, an easier-to-navigate website, and a streamlined skin care collection, including new product additions for fall.

Natural skin care company MyChelle Dermaceuticals is revealing an updated brand identity, redesigned packaging, an easier-to-navigate website, and a streamlined skin care collection, including new product additions for fall. While MyChelle has long been a top-seller in the natural beauty category, the rising demand for effective, eco-conscious formulas created an opportunity to update the brand's identity. The sustainable packaging is now easier to read and products are grouped by their function (e.g., Cleansers, Moisturizers, etc.). The revamped packaging system allows the consumer shop for their basic skin care needs, and select specialized formulations that address specific skin care conditions. www.mychelle.com

"The new design is a modern reflection of our fifteen-year heritage of providing clinically-proven skin care using a clean, ethical, and transparent approach to product development," says Kimberly Heathman, CMO, MyChelle Dermaceuticals. "Organized by product function, the edited range helps customers shop for formulations that will deliver superior results for their skin concerns."

Founded in 2000, the Colorado-based company is credited as the first to successfully develop and market skin care products using a combination of anti-aging peptides, plant stem cells, and clinically proven bioactives and bionutrients. The botanically based formulations deliver safe, professional results without risk to the user or environment.

With natural products now the expectation and preferred choice of beauty consumers, the time is right for MyChelle to expand distribution in order to reach a wider audience. On October 15, the company launches with online beauty retailer ULTA.com and will expand distribution to select ULTA Beauty stores in early spring 2016.

A Brand New Direction

While MyChelle has long been a top-seller in the natural beauty category, the rising demand for effective, eco-conscious formulas created an opportunity to update the brand's identity. The sustainable packaging is now easier to read and products are grouped by their function (e.g., Cleansers, Moisturizers, etc.). Color-categorized boxes also call out the skin type for which they are recommended. Shopping by function lets the consumer focus on their basic skin care needs, and choose specialized options that address conditions and concerns such as aging, blemishes, sensitivity, hyperpigmentation, and sun damage.

MyChelle Style Points

Simplified brand packaging integrates the MyChelle core beliefs and its desire to enhance the customer-shopping experience. Product organization and packaging changes include:

Color-categorized system easily identifies product function
Clean, professional yet natural-looking design
Prominent placement of an updated MyChelle logo
Transparent ingredient lists and certifications including Gluten-Free and Leaping Bunny (cruelty-free) logos
All 100% recyclable packaging and inserts are ethically obtained from renewable resources

The Next Frontier of Skin Care Solutions

While the majority of its advanced, bioactive formulas remain the same, MyChelle is staying true to its innovation values by boosting cleansers with cleansing agents to protect the lipid layer and plant stem cells to help repair skin. In addition, the brand is introducing two skin care series.

The Clear Skin range for oily and blemish-prone skin includes six advanced clarifying products featuring the exclusive NatureClear Complex^TM, a biodynamic blend of Dermasyr (Lilac Stem Cell), Yogurtene® Prebiotic, Grape Stem Cell, Probiotic, and Aloe. Gentle, yet effective for youth and adults, these powerful ingredients control excessive oil production, eliminate blemishes, and refine pores for a clear, balanced, and healthier complexion.

For sensitive skin types, MyChelle developed a Gentle Cleansing Wash and Gentle Day Cream. The cleansing and moisturizing duo helps ease inflammation, reduce redness, and minimize irritation. Each contains the patented DermaCalm Complex^TM, a potent combination of Blue Daisy and French Oak Extract to fortify skins' natural lipid barrier while moisturizing and calming even very sensitive skin.

MyChelle Makes Its ULTA Beauty Debut

ULTA Beauty is the first US specialty beauty retailer to offer MyChelle products including its best-selling, customer favorites: Perfect C Serum, Remarkable Retinal Serum and Eye Cream, Supreme Polypeptide Cream, Sun Shield SPF 28, and the award-winning Refining Sugar Cleanser.

"MyChelle is honored to be one of a select few natural beauty companies featured in the ULTA prestige beauty category," says Peggy Moore, Chief Business Development Officer, MyChelle Dermaceuticals. "We look forward to an innovative partnership that allows the growing number of natural skin care customers an opportunity to shop prestige beauty."

#MyChelleBeauty

All MyChelle products are available at www.mychelle.com. For the latest updates and current promotions, join the community and follow MyChelle on Facebook, Twitter, and Instagram.

About MyChelle Dermaceuticals
Founded in 2000 in Colorado, MyChelle Dermaceuticals transformed the natural beauty industry by being the first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients. Our progressive, 360-degree approach to beauty is to provide clean, conscious, and comprehensive skin care products that are bioactive, ethically sourced, and formulated with high-performance ingredients for superior results and a lifetime of natural, healthy skin. Learn more at mychelle.com.

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SOURCE MyChelle Dermaceuticals