Nature Made® Announces Three Innovative New Products: VitaMelts™, Full Strength MINIs and Adult Gummies

Revolutionary Products Give Consumers Vitamins That Are Smaller, Tastier and Easier to Take

NORTHRIDGE, Calif., Sept. 20, 2012 /PRNewswire-USNewswire/ -- Nature Made®, the number one selling broad line dietary supplement brand in the food, drug, club and mass channels,[1] today announced the introduction of three new product lines: VitaMelts™, Full Strength MINIs and Adult Gummies. These new innovations are the latest example of how Nature Made holds itself to a higher standard thereby changing the way people take their vitamins.

(Photo: http://photos.prnewswire.com/prnh/20120920/DC74802 )

VitaMelts™, Full Strength MINIs and Adult Gummies offer consumers vitamins that are smaller, tastier and easier to take.

• VitaMelts: With Nature Made's revolutionary new delivery form, VitaMelts, there is no tablet or softgel to swallow. Instead, VitaMelts melt smoothly in your mouth without water, creating a uniquely enjoyable experience – like no other vitamin or supplement on the market.  VitaMelts come in great-tasting, natural flavors like mixed berry and juicy orange.

Nature Made VitaMelts will launch with six initial product offerings: Vitamin C, Vitamin D, Zinc, Energy, Sleep, and Relax.  VitaMelts can be taken anywhere, anytime with their portable flip-top pack.

VitaMelts will be available at major retailers this fall. 

• Full Strength MINIs: Breakthrough technology delivers a full daily dose in Nature Made's smallest softgels ever. Full Strength MINIs are on average 40 percent smaller than Nature Made's current multivitamin and fish oil softgels, aiding the millions of people who have trouble swallowing larger "horse pills." The line features the only full strength, small softgel multivitamins on the market.  The Full Strength MINIs product line includes four multivitamins: Complete, Him, Her, Her 50+, and three additional supplements: Super Omega-3, Super B Complex and Super D Immunity Complex.

Full Strength MINIs will be available at major retailers this fall.

• Adult Gummies: Nature Made Adult Gummies give consumers a delicious way to take their vitamins and supplements every day.  The full product line features mouth-watering, real fruit flavors like peach, mango and orange that taste like real fruit, not candy.  The Adult Gummies line includes seven products: a Multivitamin, Fish Oil, Calcium, Vitamin C, Vitamin D, B-Complex and CoQ10.  

Nature Made Adult Gummies are available now and are so tasty that they're backed by a "love them or they're free" guarantee.

"Nature Made's newest product lines build on our history of leadership in vitamins and supplements," said Jim Brooks, Ph.D., Vice President Science and Technology at Pharmavite. "The introduction of VitaMelts™, Full Strength MINIs and Adult Gummies is the latest example of how Nature Made holds itself to a higher standard."

To learn more about VitaMelts™, Full Strength MINIs and Adult Gummies and other products in the Nature Made family, talk to us on Facebook www.facebook.com/naturemade.

About Nature Made
Nature Made® is the number one selling broad line vitamin and supplement brand in the grocery, drug, club and mass channels. Manufactured by Pharmavite, Nature Made was the first line of dietary supplements to earn the United States Pharmacopeia's Verified Mark for many of its products. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Nature Made is a Proud Partner of FamilyDoctor.org, an award-winning website featuring physician-reviewed information on more than 900 health and wellness topics provided in English and Spanish, including vitamins and supplements. Visit NatureMade.com for the latest news and offerings.

[1] Nielsen ScanTrack Scanning Data for U.S. FDM (excluding Walmart and BJ's) for the 52-week period ending 5/12/12

SOURCE Nature Made