Nature Made(R) Kicks off Vitamin Bottle Recycling Program With RecycleBank

NORTHRIDGE, Calif., April 21 /PRNewswire/ -- Nature Made (www.naturemade.com), the number one supplement brand in Food, Drug, Mass, and Club stores in the United States*, celebrates an exclusive, new partnership with RecycleBank, the leading green rewards program, that brings to life Nature Made's vitamin bottle recycling initiative. The program will reward consumers for their recycling efforts and underscores Nature Made's commitment to helping consumers feel their best through more complete nutrition, wherever they are in life.

"We are committed to delivering quality products and programs that help enhance our customers' lives and the communities in which they reside, including providing opportunities to move toward more sustainable lifestyles," said Mark Walsh, chief operating officer of Pharmavite. "RecycleBank has made great strides since their founding in 2005 and we look forward to a very rewarding partnership -- one that helps our customers thrive."

Nature Made and RecycleBank share a common goal to greatly increase recycling and understand that encouraging consumers to take greener actions is a direct way to benefit the community and ultimately the Earth. In fact, Nature Made's vitamin bottles are made of fully recyclable plastic, something the average consumer doesn't readily know.

The Nature Made bottle recycling promotion will educate consumers about the recyclability of Nature Made vitamin bottles, while rewarding them with RecycleBank Points for pledging to recycle. Participants in the program will pledge to recycle their vitamin bottles on RecycleBank.com, by entering the 12-digit bottle UPC code. RecycleBank offers an online destination for Nature Made's health-conscious consumers, to earn points for recycling and redeem them for great rewards, such as products and services at hundreds of national and local retailers.

As part of this partnership, Nature Made is working with RecycleBank and the City of Los Angeles to launch the first RecycleBank program in Southern California which includes several communities throughout the Los Angeles area as well as Northridge, home to Nature Made's corporate headquarters. Los Angeles and Northridge join the 300 other cities throughout the country that have opted in to participate and reduce the amount of waste and dramatically increase the amount of curbside recycling.  Further, Nature Made will participate in a commemorative RecycleBank launch event at LA Live as part of the city's Earth Day activities.

"Recycling is one of the most important steps that everyone can take today to protect our environment," said Ron Gonen, CEO and chairman of RecycleBank. "We are excited to have Nature Made on board to help us to promote the important message of recycling."

Currently, RecycleBank services more than one million people across 26 states and also provides service in the United Kingdom.

About Nature Made

Nature Made vitamins is the number one supplement brand in the food, drug, club and mass channels.* Owned by Pharmavite, Nature Made® was the first line of dietary supplements to earn a third-party quality seal of approval through the United States Pharmacopeia's Verification Program. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states. Visit www.NatureMade.com for the latest news and offerings.

About Pharmavite LLC

For almost 40 years, Pharmavite has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. Nature Made vitamins is the number one supplement brand in the food, drug, club and mass channels.* The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states.

About RecycleBank

RecycleBank® motivates people to recycle and rewards consumers for taking greener actions with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles. With new products and services like residential recycling, product reuse, expanded e-waste recycling, responsible disposal or simply focusing on using what already exists in the world today, we believe that making greener choices shouldn't feel at all like a trade off. It should be a trade up, and so RecycleBank rewards you every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum and as a Champion of the Earth by the United Nations Environmental Programme. RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com.

*Excluding Private Label

SOURCE Nature Made