RENO, Nev., March 6, 2019 /PRNewswire/ -- Nature's Bakery has unveiled an all-new brand identity and modern packaging design to better showcase the high quality and delicious taste of its on-the-go soft-baked snack bars. With a new, vibrant outside featuring bold colors, craft cues, and appetizing product imagery that pops on the shelf, Nature's Bakery is making it easier for busy families to find and shop for their favorite variety and flavor. As more individuals count on snacks for convenience and nutrition, Nature's Bakery wants to help make the choice for healthier snacking an easy and appealing one. Nature's Bakery soft-baked snacks are made with hearty whole grains and real fruit and are loved by kids and adults alike, making them an ideal choice for the whole family.
Founded by father and son bakers, Dave and Sam Marson, Nature's Bakery was started with the belief that all families should have access to great-tasting, reasonable, and wholesome snacks that nourish and help them thrive. Best known for their Whole Wheat Fig Bars, the family-owned bakery continues to bake its own bars with recipes made from clean, simple and recognizable ingredients. The Nature's Bakery line is 100% Non-GMO Project Verified, plant-based, soy & dairy-free, and includes certified vegan and gluten-free varieties.
Nature's Bakery is also introducing a new product line to make breakfast on-the-go as hearty and nutritious as it is convenient. The new Oatmeal Crumble Bars, slated to launch this summer, are made with beloved breakfast-inspired ingredients, including the breakfast champion—whole grain oats. The open-top oat bars are made with real fruit jam and dates and topped with a crunchy oat crumble. With 3g of fiber and 14g of whole grains, Oatmeal Crumble bars help give busy families a good start for great days.
Nature's Bakery's fresh look and new product innovation comes at an important time of growth for the company as it appeals to more consumers and expands product lines to satisfy more consumer snacking occasions. The brand is sold throughout North America in a broad range of business accounts from Whole Foods Market to Target and recently launched a direct-to-consumer website where the brand's full range of offerings are available.
Nature's Bakery snack bars are sold as single packs (1.3-2.0oz each, $.79 SRP) or in multi-packs (6ct, up to $3.99 SRP). The following product lines and varieties are available:
- Whole Wheat Fig Bars: Raspberry, Blueberry, Original Fig, Apple Cinnamon, Strawberry, Peach Apricot, Lemon
- Gluten Free Fig Bars: Raspberry, Blueberry, Original Fig, Pomegranate
- Organic Honey & Oat Bars: Blueberry, Strawberry, Apple Cinnamon
- Double Chocolate Brownies Bars
- NEW! Oatmeal Crumble Bars: Strawberry, Apple, Cherry
"We believe that better-for-you snacks should taste good and make you feel good—we call this our wholesome win-win," said Dave Marson, co-founder of Nature's Bakery. "We know consumers love our Fig Bars, and with our new design we have a unique opportunity to introduce more families to our full portfolio of snacks, baked with the nourishing ingredients and delicious recipes we have always been known for."
About Nature's Bakery
Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011 the family-owned bakery soft bakes the nutritional goodness of real, wholesome ingredients like sun-ripened fruit and hearty whole grains into snacks that are plant-based, gluten-free, dairy-free, and Non-GMO Project Verified. Thoughtfully baked to make better-for-you snacking a deliciously easy choice that appeals to the whole family, Nature's Bakery products include Whole Wheat Fig Bars, Gluten Free Fig Bars, Brownie Bars and Organic Honey & Oat Bars and are available nationally. For more information, visit NaturesBakery.com or follow the brand on Facebook, Twitter and Instagram.
SOURCE Nature’s Bakery