NATURIUM LAUNCHES FIRST-EVER BRAND CAMPAIGN CELEBRATING "EVERY ONE, EVERY WHERE, EVERY DAY"

LOS ANGELES, Aug. 18, 2025 /PRNewswire/ -- Naturium, the beloved skincare brand known for delivering science-backed formulas at accessible prices, is proud to announce the launch of its first-ever brand campaign. Debuting August 18, the "Every One, Every Where, Every Day" campaign is centered upon the brand's mission to give everyone the opportunity to experience skin love.

"This isn't a rebrand - it's the next step in our mission," said Naturium founder Susan Yara. "We've always believed that consistency is the key to skin you love. It's what built Naturium into the brand it is today and we're excited to reach even more consumer fans on a daily basis." In a nod to the central role the founder still plays in the brand today, the creative voiceover is performed by Susan Yara herself.

Shaped by the voices of Naturium's loyal community, who continually share how its products have helped them love their skin, the campaign reflects the brand's unwavering commitment to delivering the science of consistent skincare to every one, every where, every day. Underscoring what has always set Naturium apart, it spotlights biocompatible, clinically effective formulas designed to work with each individual's skin biology from head to toe, a distinctive formulation philosophy that is unique to Naturium.

As a founder, Susan fostered a strong connection with the Naturium community, developing products that consumers truly loved and innovations that addressed an unmet need in the market, ultimately resulting in e.l.f.'s acquisition of the brand. Naturium is now leaning into its proven track record of winning in a social-first world and has partnered with seven creators who embody the brand's belief in skin love for all to bring the campaign to life: Lindsey Jacobson, Kristyn Hoffman, Alessandro Cardoso, Crystal Nicole Suggs, Dash Lopez, Monica Ravichandran, and Awuoi Matiop. With a total reach of over 8.7M followers across all platforms (Instagram, TikTok and YouTube) and lifetime EMV exceeding $11.5M, the seven influencers  will roll out content that speaks to their authentic love of the brand over the years and individual journeys with their skincare experiences.

The campaign will roll out across connected TV, YouTube, Instagram, Facebook, TikTok, Reddit, and Pinterest, with creative directed by Robin Marshall, partner at Case Creative Agency and strategic brand advisement from Sheri Baron of SB Strategy and Branding.

About Naturium

Founded by Susan Yara in 2019, Naturium brings the science of consistent skincare to every one, every where, every day. The brand's biocompatible and dermatologist-tested formulas work with individual skin's biology from head to toe, blending natural botanicals with potent actives for clinically effective results at an accessible price point. Naturium has pioneered facial and body care innovations. All products are clean, vegan, paraben-free, and double-certified by Leaping Bunny and PETA as cruelty-free. Naturium was acquired by e.l.f. in 2023 and is available at Naturium.com and both in-store and online at Target and Ulta. 

About e.l.f.

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM, are led by purpose, driven by results and elevated by superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products and proudly stands as the first beauty company with Fair Trade Certified™ facilities. With a kind heart at the center of e.l.f.'s ethos, the company donates 2% of net profits to organizations that make positive impacts. Learn more at www.elfbeauty.com.

SOURCE NATURIUM