NAVIS Launches Breakthrough Vacation Rental Revenue Tracking Technology That Reports Both Online & Offline Bookings From Google Ad Words Campaigns

BEND, Ore., July 14 /PRNewswire/ -- NAVIS, the leader in leisure sales optimization for the resort lodging market, today announced a revolutionary Total Website Integration technology that, for the first time, reports revenue from both online and offline phone booking sources for NAVIS vacation rental management and resort hotel clients. For each Google PPC and other online campaigns including Facebook, YouTube, Twitter, etc., Total Website Integration from NAVIS reveals:

• What was booked on your website from all online marketing sources
• The exact revenue your agents booked over the phone
• The true ROI of each online and offline marketing campaign

"Finally, NAVIS clients have a complete revenue picture of their online and offline campaigns, including detailed reports showing Google PPC impressions, click through, cost-per-click, ROI and more – combined in a single report," said Kyle Buehner, CEO of NAVIS. "Our NAVIS Narrowcast system has for some time enabled tracking of offline telephone marketing campaigns and even keyword tracking, but never before integrated into one real-time report that shows the exact revenue from each online and offline source by campaign. For each keyword, or other online campaign with a tagged link, you can see the total revenue generated, what was booked on your website and what was booked over the phone by you or by our reservation call center. You can see exactly which campaigns are generating revenue and which aren't and take the appropriate actions knowing that you have the best information available."

Implementing this powerful tracking capability requires the integration of multiple technologies and the cooperation of multiple companies. First, you need an "enhanced NAVIS interface" that pushes online bookings and campaign toll-free numbers to NAVIS Narrowcast. Currently, Blizzard Internet Marketing, Blue Tent Marketing, Instant Software, LiveRez, Rental Network Software and Visual Data Systems have either already developed or are near completion of the enhanced NAVIS interface that enables this feature.

About NAVIS

For over 20 years, NAVIS, a Bend, Oregon company, has specialized in helping resort lodging providers increase revenue and reduce costs through the use of a proven solution for optimizing leisure reservations and marketing. The NAVIS Way increases conversions, measures true marketing ROI for each online and offline campaign, captures guest and prospect data, tracks key revenue analytics, and provides 24x7 reservations call center services. NAVIS clients enjoy average ROI results of 15-to-1 and greater. NAVIS can be reached toll free at 888-273-1764 or on the web at www.TheNavisWay.com.

SOURCE NAVIS