Nayya Launches on PrismHR Marketplace Through Strategic Partnership

Integration Brings Nayya's AI-Powered Benefits Decision Support to All PrismHR Customers

NEW YORK, May 21, 2025 /PRNewswire/ -- Nayya, a leading benefits experience platform, today announced a new partnership with PrismHR, an HR technology software innovator for HR outsourcers across the U.S.—a collaboration that unlocks seamless access to smarter benefits decision support for hundreds of thousands of small and mid-sized businesses. By joining forces, Nayya Choose will be available on the PrismHR Marketplace to support the company's range of leading Professional Employer Organization (PEO), payroll, and HR clients.

Over half of all U.S. employees struggle to understand their benefits—resulting in missed opportunities for both them and their employers. That's why Nayya developed Choose: to help employees make confident, informed decisions across health, wellness, and financial benefits, unlocking the full value of their employer's offerings. With intelligent, data-driven guidance, Choose enhances employees' benefits engagement and boosts employers' ROI.

"Being embedded within the PrismHR platform and Marketplace adds tremendous value for both employers and employees," said Nicole Williams, Head of PEO and Broker Partnerships at Nayya. "This integration creates a seamless experience, allowing employees to access Nayya Choose directly within their existing workflow. For employers, the process is streamlined with minimal to no setup required, ensuring a smooth and efficient deployment that maximizes the impact of their benefits offerings from day one."

Today's employees expect more from their benefits experience—they want clarity, personalization, and support that meets them where they are. Traditional one-size-fits-all approaches no longer suffice, especially as workers make increasingly complex decisions about their health, finances, and overall well-being. By bringing Nayya Choose to the PrismHR Marketplace, service providers can meet these rising expectations while driving real outcomes across benefits engagement, satisfaction, and savings.

Nayya is an AI-driven benefits decision support and engagement solution that we are excited to partner with. This collaboration equips HROs with a powerful solution to enhance the employee benefits experience—helping worksite employees make smarter, more confident benefits choices during open enrollment and throughout the year. With Nayya integrated into the PrismHR ecosystem, PEOs can deliver more value to clients through personalized benefits guidance, increased employee satisfaction, simplified enrollment processes, and stronger retention.

About Nayya
Founded in 2019, Nayya is on a mission to connect people's most important information, so they can thrive in their health and wealth. Powered by AI, Nayya's platform transforms complex benefits experiences into intuitive, seamless, and ongoing interactions—meeting people's real-world needs. As a trusted platform to leading employers, Nayya unlocks long-term value through helping employees live more resilient lives. Learn more at nayya.com.

About PrismHR
PrismHR is the leading provider of HR technology to Professional Employer Organizations (PEOs) and a top provider of Human Capital Management (HCM) solutions. By combining advanced HR software with a network of HR service providers, PrismHR empowers small businesses (SMBs) to manage payroll, benefits, and HR throughout the employee lifecycle. The company supports over 100,000 organizations and more than 2.5 million worksite employees, processing more than $153 billion in payroll annually. A part of Vensure Employer Solutions, PrismHR is based in Hopkinton, Massachusetts.

For more information, visit prismhr.com.

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SOURCE Nayya