Nayya Partners with Paychex to Empower Workforces with AI-Driven Benefits

Together they are shaping the future of employee health, wealth, and well-being.

NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Nayya, the leading AI-powered benefits optimization platform, today announced a strategic partnership with Paychex, Inc., a leading provider of human capital management (HCM) solutions, to deliver personalized benefits guidance at scale. Through this collaboration, Nayya's connected data and intelligence are embedded in the Paychex experience, giving employees a clearer, more personalized way to understand, navigate, and make the most of their benefits.

"Benefits should never be a guessing game. For too long, companies have struggled to balance clarity and complexity in how employees make sense of, access, and select their benefits. Today, that changes," said Sarah Liebel, President, Nayya. "Our partnership with Paychex, a trusted leader supporting hundreds of thousands of businesses across the U.S., marks a bold step toward a more connected benefits ecosystem. Together, we are transforming how employees engage with benefits and thrive at work."

This partnership brings Nayya's AI-driven capabilities to Paychex HR PEO users, offering tailored guidance that reduces uncertainty and simplifies the benefits selection experience. Employees gain support at pivotal moments, while employers see stronger engagement and greater value from their programs.

"As the benefits landscape becomes increasingly more complex, we are more committed than ever to our purpose of helping businesses succeed," said Glynn Frechette, vice president and general manager of Paychex HR PEO. "We are excited to be collaborating with Nayya to bring their powerful, AI-driven technology to our Paychex HR PEO customers. With Nayya's support, we are simplifying what can be an overwhelming experience for many employees so they can focus on making the right benefits selections for them and their families." 

Employees who use Nayya report measurable improvements:

• 72% say they've achieved the right balance of cost and coverage
• 88% find benefits decisions easier
• 75% feel more confident selecting their benefits

Together, Paychex and Nayya are setting a new standard for benefits orchestration, simplifying complexity for employees while enabling organizations to unlock stronger participation, satisfaction, and ROI from their programs.

Visit Nayya.com to learn more.

About Nayya:

Founded in 2019, Nayya is on a mission to connect people's most important information, so they can thrive in their health and wealth. Powered by AI and advanced analytics, Nayya's platform transforms complex benefits experiences into intuitive, seamless, and ongoing interactions—meeting people meeting people's real world needs. As a trusted platform and partner to leading employers, benefits solutions, and HR tech providers, Nayya unlocks long-term value through helping employees live more resilient lives. Backed by strategic investors like ICONIQ, Felicis Ventures, SemperVirens, Workday Ventures, MetLife Nextgen Ventures, and ADP Ventures, Nayya is ushering in the future of health and wealth for all. Learn more at nayya.com.

For press inquiries, contact [email protected].

SOURCE Nayya