NBTV Studios and Latergy Partner to Provide Turnkey Marketing and Public Relations Video Services

NEW YORK, Feb. 7, 2011 /PRNewswire/ -- NBTV Studios (www.NBTVStudios.com), the global media production and interactive services company led by Nick Buzzell, today announced a partnership with Latergy (www.latergy.com), the video public relations and marketing boutique founded by Larry Thomas, to provide professional communicators with integrated content creation, distribution and management services.  This strategic alliance combines NBTV Studios' global media production, interactive and creative expertise with Latergy's corporate communications, public relations and marketing proficiency to provide consultative solutions that incorporate traditional and emerging tactics on digital and broadcast platforms.

The communications world is changing rapidly, technology and the proliferation of social media is creating more choice, more access and more fragmentation. Today PR agencies need to be on the cutting edge of media communication to reach, engage and build a relationship with their audiences. Authenticity, outstanding creative and interactivity rule with generation Y, which is larger than its predecessor, and more often then not PR agencies need help with video and interactive media.

Both companies found that clients want a multimedia partner that truly understands their business and creative goals and can efficiently help them develop content that can be effectively deployed on-line, on air and on-site with a multi-pronged approach that blends Public Relations and Marketing strategies, styles and tactics.  

"Collaborating with NBTV Studios & Latergy will give your agency the edge and expertise that is quickly becoming a requirement to win in a digital society, especially in transmedia content creation. We are innovative, creative, execution experts with a deep understanding and proven results in the digital sphere that encompasses everything from TV to mobile," Buzzell said.

"Frankly, most PR and Marketing departments are under-staffed and under pressure to do 'more with less' and I've found that clients place a greater value on senior level guidance and a no-nonsense approach," Thomas said.  "Nick and the NBTV team understand that and deliver.  Their true multimedia marketing and digital production expertise will complement my core capabilities and they are a welcome addition to the Latergy network."

Buzzell is an entrepreneur with a passion to innovate, create and redefine how content is produced, marketed and distributed. He has expertise in creative content development and production for television, digital media and advertising. Over the past 10 years, Nick has developed, produced and managed multimillion dollar campaigns ranging from HD commercials to live broadcast to digital media marketing, which have engaged millions of people. Prior to creating NBTV Studios, Nick was VP & Executive Producer at Big Fuel, a social media agency specializing in multi platform branded entertainment for Fortune 500 companies. He executive produced successful campaigns such as AOL Music Sessions Back Stage Pass, Neutrogena's One Less Stress and AOL Latino's Fashionista series. Prior to Big Fuel, Nick managed a full service digital studio at NBC Universal, where he oversaw pre through post production for various clients, which included global brands, network & cable television. While at NBCU he launched more than 100 multi platform original series including the hugely successful live web talk show, Watch What Happens for Bravo.

Thomas' communications career began in 1994 at PR Newswire where he held progressively senior management positions developing new media and video services.  In 2002, he launched and served as president of MultiVu, PR Newswire's multimedia subsidiary, where he managed teams and campaigns for Fortune 500 companies and their agencies.  MultiVu grew to become the second largest player in the industry in less than three years.  He left in 2005 to become the Chief Operating Officer of industry leader, Medialink Worldwide, where he led the NASDAQ company's transition from TV to the Internet and was part of the leadership team that sold to The Newsmarket, a venture capital-backed competitor in 2009.  They took the company private after a 10-1 shareholder vote and rebranded as Synaptic Digital.  

Request more information and view demo reel at http://www.nbtvinc.com/partnership.html.

About Latergy

Latergy is a full service strategic video marketing and public relations consultancy that provides multimedia strategy, creation and distribution services to help professional communicators engage their multiple audiences with compelling content.  Our mission is to leverage and blend earned, paid, owned and shared media to tell visual stories that drive real business results.  Services include web video (podcasts, webisodes, webcasting), broadcast PR video (b-roll, SMTs, PSAs), corporate video (training, internal communication, branding) and their radio counterparts (RMTs, ANRs, PSAs) plus a selection of effective video technology applications that work.  

About NBTV Studios

NBTV Studios is a global production & interactive services company specializing in innovative, high quality, efficient and scalable video solutions for television, film and the web. We are content execution experts, creating highly engaging, far-reaching media experiences with outstanding results on any screen. Our client roster is diverse and includes consumer brands, pharmaceutical & medical, television networks & advertising agencies.  

Our exceptionally talented team has developed and produced content for every medium and for every audience, engaging millions of people across TV, Film, Web and Mobile. Whether its live video broadcasting, a reality TV series, a broadcast commercial or building an engaging microsite, our versatility extends across all genres and formats; NBTV Studios is your expert in action serving all of your global media needs.

Selected Clients: NBC Universal, USA, Puma, Sprint, NFL, Octagon, AKQA, Real Branding, Universal Music, Genzyme, Bayer, Penguin Publishing, Institute of War & Peace Reporting & more.

SOURCE Latergy