NBTY™ Acquires Dr. Organic®
Opportunity to Promote a "Natural" Partnership Between Wellness and Beauty
Aug 17, 2015, 08:25 ET
RONKONKOMA, N.Y., Aug. 17, 2015 /PRNewswire/ -- NBTY, Inc., a global leader in vitamins, nutritional supplements and sports nutrition, today announced that it has entered into an agreement to acquire Dr. Organic®, a leading naturally inspired skincare line in the UK. The deal is subject to customary closing conditions, and is expected to close later this year.
The Dr. Organic brand, which was first sold exclusively at NBTY's Holland & Barrett retail chain in the UK, experienced rapid success and was brought to the U.S. in 2013 under the Organic Doctor® name. In the U.S., Organic Doctor is sold exclusively through NBTY's Vitamin World® retail division, where the brand has been equally well-received by consumers. The Dr. Organic and Organic Doctor brands have won multiple beauty awards in both the UK and the U.S. for their organic-based personal care products. The beauty and personal care industry is a multi-billion dollar market that represents a natural extension for NBTY given its position as a leader in the wellness industry.
"We are extremely enthusiastic about the strategic acquisition of Dr. Organic. We have a tremendous opportunity to expand our health and wellness portfolio and to broaden the distribution of these highly-regarded products. We believe the acquisition will allow us to accelerate NBTY's entry into the mass-market beauty and skincare category particularly in the U.S., an area which we believe can be an important growth engine for our business, as evidenced by the success of our Nature's Bounty Optimal Solutions product line," said NBTY President & CEO Steve Cahillane.
Founded in 2008, Dr. Organic combines nature's finest ingredients with the latest skincare science to ensure that all the active ingredients remain as pure, powerful and effective in the finished product as the day they were sourced. All Dr. Organic products are free from parabens, sodium lauryl sulfate, perfumes, artificial fragrances, petrochemicals, genetically modified organisms, animal ingredients and animal testing. The Dr. Organic product portfolio includes some of the best-selling and most sought-after personal care products, including Moroccan Argan Oil Shampoo, Manuka Honey Body Butter, Coconut Oil Moisture Melt and Organic Snail Gel.
"Our partnership with NBTY's retail division has proven to be the perfect fit for the Dr. Organic brand. We believe there is no better "home" for our well-loved brand and are pleased to be able to accelerate Dr. Organic's next leg of growth through the unsurpassed expertise and prideful ownership of NBTY," said Dr. Organic co-owners Fred Whitcomb and Steve Quinn.
NBTY is a portfolio company of The Carlyle Group.
Latham & Watkins LLP acted as legal advisor to NBTY in connection with the transaction and Dorsey & Whitney LLP acted as legal advisor to Dr. Organic in connection with the transaction.
About Dr. Organic™
Dr. Organic believes that a healthy body leads to a healthy mind. Founded in 2008, the Dr. Organic range is free from all harsh petro-chemicals and additives which strip the skin of valuable moisture and can cause long-term damage, including parabens and sodium lauryl sulfate. Committed to setting the standard for the highest quality, sustainable formulas, Dr. Organic utilizes only the finest natural and organic raw materials. This is skincare that's pure, luxurious and effective.
About NBTY™
NBTY has enriched the lives of consumers around the world by introducing innovative products and solutions to the health and wellness marketplace for more than 40 years. Our ongoing mission to deliver the highest quality nutritional supplements and wellness products has resulted in an extensive portfolio of well-known and trusted brands, including Nature's Bounty®, Sundown Naturals®, Osteo Bi-Flex®, Solgar®, Balance Bar®, MET-Rx®, Pure Protein®, Body Fortress®, Puritan's Pride®, Vitamin World®, Holland & Barrett®, De Tuinen® and many others. As a leading global manufacturer, marketer, distributor and retailer of more than 20,000 vitamins and nutritional supplements, NBTY is committed to supporting wellness by creating products that consumers want and making them easily available anywhere they shop. Learn more about our wellness vision and industry-leading products at www.nbty.com.
Media Contact NBTY:
Andrea Staub: +1 (631) 200-7459
[email protected]
Photo - http://photos.prnewswire.com/prnh/20150814/258641
SOURCE NBTY, Inc.
Share this article