NEW YORK and DETROIT, March 25, 2019 /PRNewswire/ -- NCC Media, the national television advertising sales, marketing and technology company, announced today it has named Marty Shelata as senior vice president, automotive partnerships. Shelata brings broad experience helping national auto advertisers implement comprehensive marketing strategies to the role, where he will lead the company's ongoing growth in the automotive industry. He will be based out of NCC's Detroit office.
Shelata joins NCC from NBCUniversal where he served as VP, portfolio ad sales and client partnerships for the company's network sports, entertainment, news and Hispanic properties. In this role he worked closely with national auto, financial, QSR and retail clients and agency partners throughout the Detroit/Midwest region, to implement successful, multi-platform ad campaigns across NBCU's linear, digital and advanced TV platforms. Shelata also played a key role in the market launch and development of the company's data-driven, technology offerings, including addressable and audience-based advertising, outcome measurement and attribution, and the company's first linear programmatic initiative.
"Marty is the ultimate auto industry specialist with an impeccable track record helping brands and agencies optimize their ad buys across the full range of both traditional and advanced TV," said Andrew Ward, president of NCC Media. "He's been a trusted and longtime partner for the major auto brands and we are pleased to welcome him to NCC to lead our automotive business."
Prior to NBCUniversal, Shelata held roles at AOL and Viacom. He received his bachelor's degree in advertising from Michigan State University.
"NCC Media is actively transforming what marketers can expect from their advertising campaigns, introducing new levels of precision, performance and accountability to the market," said Shelata. "I look forward to joining our accomplished auto team as we continue to expand our partnerships with auto manufacturers and dealers throughout the country."
NCC Media is the national TV advertising sales, marketing and technology company owned in partnership by Comcast Corporation, Charter Communications, Inc. and Cox Communications. Our mission is to help local and national advertisers reach their brand audiences on TV wherever, whenever and on whatever devices people watch. Built on a foundation of inventory and insight from our owners and three decades of operating experience in television, NCC now represents inventory from all major multi-channel TV providers, as well as many virtual and over-the-top providers. All in, we reach 85 million US households with advertising in professionally produced TV programming and coordinated digital campaigns. Our industry-leading technology platform enables advertisers to deliver efficient, measurable and accountable campaigns across all screens and markets. To learn more, please visit www.NCCMedia.com.