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      Nearly 1 in 4 sellers cut home prices as inventory grows


      News provided by

      Zillow

      Jul 18, 2024, 15:46 ET

      Share this article

      Share this article


      Competition is fading fast after the peak of this year's affordability-challenged home shopping season

      • Monthly home value growth, while still positive, hit a 14-year low for June as competition relaxes.
      • Inventory rose in all but five major metros while the nationwide deficit continues to shrink.
      • Affordability challenges persist — new mortgages are affordable in just 11 of 50 major markets.

      SEATTLE, July 16, 2024 /PRNewswire/ -- Home listings are piling up as buyers step back from the peak of home shopping season faster than normal, according to the latest monthly report1 from Zillow®. 

      Continue Reading
      Zillow logo (PRNewsfoto/Zillow Group)
      Zillow logo (PRNewsfoto/Zillow Group)

      "A growing segment of homes that aren't competitively priced or well marketed are lingering on the market. Sellers are increasingly cutting prices to entice buyers struggling with affordability," said Skylar Olsen, chief economist of Zillow. "For years, the housing market has been defined by fast sales and few options. Now it's starting to look more like it did before the pandemic in terms of competition, if not costs. As the wait for mortgage rate relief drags on, slower price growth and even dips in some areas will help buyers catch up on saving for a down payment."

      Inventory slowly recovers
      The total number of homes on the market has risen throughout the year, ticking up 4% from May to June to stand nearly 23% above last year's low level. While inventory levels are still about 33% below pre-pandemic averages, that's the smallest deficit since the fall of 2020, when the pool of available homes was quickly dropping.

      Inventory is higher than last year in all of the 50 largest U.S. metropolitan areas except two — New York and Cleveland — and rose month over month in all but five. 

      Attractive listings are selling relatively quickly. But buyers still in the market are enjoying a few more days to weigh their choices than they had last summer. Homes sold in June were typically on the market for 15 days before the seller accepted an offer. That's five days shorter than pre-pandemic norms, the smallest difference since June 2020.

      High costs weigh on buyers
      While mortgage rates have eased from May peaks, buyers are still contending with costs that have risen far faster than wages. A median-income household can afford mortgage payments when buying a typical home in just 11 of 50 major markets, even when putting 20% down. 

      With many buyers pushed to the sidelines by costs, Zillow's Sales Nowcast in June took a 9% step down from May; sales are 35% lower than pre-pandemic norms. 

      Slowing appreciation could give buyers a break
      Home value growth has slowed as inventory rises. Annual appreciation is a reasonable 3.2% nationally, down from a 2024 peak of 4.6% in March. Monthly growth has decelerated to 0.6% — the slowest June appreciation since 2011. 

      Slower home value growth in the months ahead could give struggling buyers a chance to make up ground. Zillow forecasts home values to rise just 1% nationally through June 2025.

      Cooling competition brings price cuts
      While sellers still have a slight edge nationally, Zillow's market heat index shows a balanced market may be just over the horizon. Competition is easing fastest in the South; all major Southern markets are either neutral or buyer-friendly, with the exception of Dallas and Raleigh.

      Sellers are cutting prices more often to entice buyers. Nearly one-quarter of listings (24.5%) received a price cut in June, the highest rate for this time of year in Zillow records dating back to 2018. 

      It can be tricky to keep up with rapidly changing list prices and mortgage rates. Zillow's new BuyAbility tool uses up-to-date mortgage rates to show home shoppers price ranges and monthly payments they personally could afford, and whether they're likely to be approved for a loan. Shoppers can make sure all their results on Zillow stay within a set monthly budget by using the search by monthly cost filter.

      Metropolitan Area*

      June Zillow
      Home Value
      Index (ZHVI)
      (Raw)

      ZHVI Change,
      Month over
      month (MoM)

      ZHVI Change
      Since Before
      the Pandemic

      Market
      Favors**

      Share of
      Listings
      with a
      Price Cut

      Inventory
      Change,
      YoY

      New Listings
      Change,
      Since
      Before the
      Pandemic***

      New Listings
      Change,
      Year over
      Year

      United States

      $362,482

      0.6 %

      46.1 %

      Seller's
      market

      24.5 %

      22.7 %

      -25.6 %

      -0.1 %

      New York, NY

      $668,930

      1.0 %

      32.9 %

      Strong
      seller's
      market

      14.2 %

      -2.6 %

      -39.0 %

      -1.4 %

      Los Angeles, CA

      $967,454

      0.5 %

      43.5 %

      Strong
      seller's
      market

      18.5 %

      26.1 %

      -26.2 %

      12.6 %

      Chicago, IL

      $326,426

      1.1 %

      37.2 %

      Seller's
      market

      22.2 %

      3.0 %

      -31.7 %

      -3.7 %

      Dallas, TX

      $379,707

      0.2 %

      47.1 %

      Seller's
      market

      35.2 %

      34.7 %

      -17.3 %

      -0.4 %

      Houston, TX

      $310,820

      0.3 %

      39.0 %

      Neutral
      market

      30.2 %

      26.4 %

      -11.7 %

      -0.8 %

      Washington, DC

      $568,789

      0.3 %

      31.1 %

      Strong
      seller's
      market

      21.1 %

      15.5 %

      -27.4 %

      0.0 %

      Philadelphia, PA

      $365,138

      0.8 %

      44.9 %

      Seller's
      market

      20.9 %

      7.3 %

      -28.8 %

      0.1 %

      Miami, FL

      $489,548

      0.1 %

      62.2 %

      Buyer's
      market

      22.7 %

      47.9 %

      -10.7 %

      8.0 %

      Atlanta, GA

      $387,447

      0.3 %

      56.9 %

      Neutral
      market

      29.5 %

      38.4 %

      -23.4 %

      6.2 %

      Boston, MA

      $704,875

      0.8 %

      43.7 %

      Strong
      seller's
      market

      18.9 %

      17.4 %

      -30.7 %

      8.9 %

      Phoenix, AZ

      $459,469

      -0.1 %

      52.9 %

      Neutral
      market

      33.8 %

      17.7 %

      -28.5 %

      3.4 %

      San Francisco, CA

      $1,179,789

      0.1 %

      25.6 %

      Strong
      seller's
      market

      19.0 %

      30.0 %

      -20.9 %

      8.4 %

      Riverside, CA

      $586,749

      0.5 %

      52.8 %

      Seller's
      market

      22.5 %

      27.7 %

      -30.6 %

      8.9 %

      Detroit, MI

      $256,487

      1.0 %

      41.8 %

      Seller's
      market

      21.0 %

      11.5 %

      -30.4 %

      -1.6 %

      Seattle, WA

      $747,807

      0.2 %

      45.1 %

      Seller's
      market

      25.2 %

      30.4 %

      -27.8 %

      9.4 %

      Minneapolis, MN

      $377,468

      0.5 %

      28.0 %

      Strong
      seller's
      market

      22.7 %

      12.8 %

      -34.4 %

      -13.6 %

      San Diego, CA

      $958,213

      0.2 %

      57.1 %

      Seller's
      market

      24.5 %

      41.6 %

      -29.6 %

      11.1 %

      Tampa, FL

      $379,857

      -0.1 %

      61.7 %

      Buyer's
      market

      34.7 %

      71.1 %

      -13.5 %

      4.7 %

      Denver, CO

      $590,876

      0.0 %

      36.1 %

      Seller's
      market

      34.8 %

      30.1 %

      -22.3 %

      -3.1 %

      Baltimore, MD

      $386,992

      0.3 %

      31.7 %

      Seller's
      market

      23.1 %

      14.4 %

      -27.0 %

      -2.8 %

      St. Louis, MO

      $256,126

      1.0 %

      41.6 %

      Strong
      seller's
      market

      20.6 %

      14.5 %

      -27.1 %

      -1.8 %

      Orlando, FL

      $397,633

      0.1 %

      54.7 %

      Neutral
      market

      29.4 %

      59.8 %

      -13.3 %

      6.2 %

      Charlotte, NC

      $385,721

      0.3 %

      59.7 %

      Neutral
      market

      24.8 %

      34.3 %

      -18.2 %

      13.7 %

      San Antonio, TX

      $289,118

      0.1 %

      34.9 %

      Neutral
      market

      31.7 %

      28.0 %

      -10.1 %

      -5.0 %

      Portland, OR

      $552,994

      0.2 %

      32.7 %

      Seller's
      market

      26.7 %

      19.0 %

      -31.2 %

      -4.7 %

      Sacramento, CA

      $584,433

      0.2 %

      34.8 %

      Seller's
      market

      26.5 %

      19.9 %

      -34.8 %

      -2.8 %

      Pittsburgh, PA

      $219,632

      1.4 %

      35.2 %

      Seller's
      market

      25.5 %

      8.4 %

      -25.8 %

      -0.2 %

      Cincinnati, OH

      $289,710

      1.0 %

      49.0 %

      Seller's
      market

      24.6 %

      12.6 %

      -23.2 %

      -2.3 %

      Austin, TX

      $462,322

      -0.1 %

      42.2 %

      Buyer's
      market

      31.5 %

      14.5 %

      -9.7 %

      -8.7 %

      Las Vegas, NV

      $431,543

      0.6 %

      45.3 %

      Seller's
      market

      24.6 %

      9.5 %

      -31.6 %

      9.5 %

      Kansas City, MO

      $307,949

      0.7 %

      46.9 %

      Seller's
      market

      26.3 %

      21.1 %

      -34.6 %

      -4.8 %

      Columbus, OH

      $315,991

      0.7 %

      50.8 %

      Seller's
      market

      27.1 %

      19.5 %

      -22.8 %

      0.5 %

      Indianapolis, IN

      $283,781

      0.7 %

      51.8 %

      Seller's
      market

      30.3 %

      14.2 %

      -23.3 %

      -9.3 %

      Cleveland, OH

      $234,568

      1.6 %

      48.7 %

      Strong
      seller's
      market

      20.2 %

      -0.2 %

      -28.6 %

      -6.4 %

      San Jose, CA

      $1,637,133

      0.6 %

      42.6 %

      Strong
      seller's
      market

      15.7 %

      39.0 %

      -15.8 %

      29.3 %

      Nashville, TN

      $446,045

      0.3 %

      49.2 %

      Neutral
      market

      33.6 %

      23.2 %

      -12.3 %

      1.4 %

      Virginia Beach, VA

      $353,608

      0.6 %

      41.9 %

      Seller's
      market

      20.7 %

      18.8 %

      -29.2 %

      -6.8 %

      Providence, RI

      $489,547

      1.3 %

      53.6 %

      Strong

      seller's
      market

      17.3 %

      18.1 %

      -39.8 %

      6.1 %

      Jacksonville, FL

      $359,737

      0.1 %

      52.5 %

      Buyer's
      market

      31.9 %

      48.4 %

      -9.6 %

      4.3 %

      Milwaukee, WI

      $352,404

      1.3 %

      44.2 %

      Strong
      seller's
      market

      12.9 %

      6.3 %

      -14.6 %

      -8.9 %

      Oklahoma City, OK

      $237,630

      0.5 %

      43.5 %

      Neutral

      market

      30.1 %

      21.9 %

      -12.1 %

      2.7 %

      Raleigh, NC

      $447,639

      0.3 %

      53.8 %

      Seller's

       market

      32.1 %

      32.2 %

      -22.0 %

      1.0 %

      Memphis, TN

      $242,694

      0.4 %

      47.1 %

      Buyer's
      market

      26.7 %

      29.2 %

      -7.1 %

      10.1 %

      Richmond, VA

      $373,230

      0.7 %

      48.0 %

      Strong
      seller's
      market

      20.9 %

      20.4 %

      -29.5 %

      3.7 %

      Louisville, KY

      $260,342

      0.7 %

      38.0 %

      Seller's

      market

      25.3 %

      23.5 %

      -22.5 %

      1.3 %

      New Orleans, LA

      $241,528

      0.0 %

      4.9 %

      Buyer's

      market

      26.9 %

      5.1 %

      -2.9 %

      -5.7 %

      Salt Lake City, UT

      $547,688

      0.2 %

      46.6 %

      Seller's
      market

      34.2 %

      14.8 %

      -32.0 %

      -7.7 %

      Hartford, CT

      $365,954

      1.3 %

      58.2 %

      Strong

      seller's
      market

      14.7 %

      5.3 %

      -41.1 %

      -7.8 %

      Buffalo, NY

      $267,005

      1.6 %

      53.8 %

      Strong
      seller's
      market

      16.6 %

      5.2 %

      -22.2 %

      1.5 %

      Birmingham, AL

      $254,286

      0.3 %

      38.0 %

      Neutral
      market

      23.9 %

      16.7 %

      -21.9 %

      -6.8 %

      *Table ordered by market size 

      **According to Zillow's market heat index


      1 The Zillow® Real Estate Market Report is a monthly overview of the national and local real estate markets. The reports are compiled by Zillow Research. For more information, visit www.zillow.com/research.

      About Zillow Group
      Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences. 

      Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®. 

      All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 20234 MFTB Holdco, Inc., a Zillow affiliate.

      SOURCE Zillow

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