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      Nearly Half of Homebuyers Get Concessions From Sellers as Most Markets Tip in Buyers' Favor

      Redfin, a leading digital real estate brokerage, is now part of Rocket Companies

      News provided by

      Redfin

      Sep 18, 2026, 08:00 ET

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      • Redfin reports concessions are especially common in Sun Belt buyer's markets, including Atlanta and Nashville, where about 7 in 10 homebuyers are getting them
      • Roughly 15% of buyers are getting double discounts: A seller concession and a price cut

      SEATTLE, Sept. 18, 2026 /PRNewswire/ -- Home sellers gave concessions to buyers in 44.7% of U.S. home sales in August, up from 42.6% a year earlier and the highest share for that month since at least 2020. That's according to a new report from Redfin, the real estate brokerage powered by Rocket.

      The rise in concessions reflects today's buyer-friendly housing market: August was the strongest buyer's market in records dating back to 2013. With more homes for sale and fewer buyers competing for them, sellers are increasingly willing to cover closing costs, pay for repairs or offer other incentives to get deals across the finish line.

      "Buyers know they can be picky. They're asking for every concession under the sun," said Amanda Peterson, a Redfin Premier agent in Dallas. "That's especially true for newly built homes. Builders are offering $10,000 or $20,000 in concessions, buying down mortgage rates and throwing in appliances. I had clients walk away from a home they loved because the pantry was too small and they didn't like the laundry room—even after the sellers offered to alter the floor plan. There are so many homes for sale that buyers are holding out for one that checks every box."

      Sun Belt Sellers Are Sweetening the Deal: Roughly 70% of Atlanta, Charlotte and Phoenix Buyers Are Getting Concessions

      Eight of the 10 places where concessions are most common are in the Sun Belt.

      Atlanta is number one, with home sellers giving concessions to buyers in nearly three-quarters (72.8%) of homebuying deals in August.

      It's followed by Charlotte, NC, where 67.9% of sellers provided concessions to buyers, Phoenix (67.4%), Las Vegas (66.7%) and Raleigh, NC (66.3%). Nashville, TN, Houston, Denver, Riverside, CA and Virginia Beach, VA, all places where roughly three in five sellers gave concessions, round out the top 10.

      Phoenix, Charlotte and Riverside are also the places where concessions increased most from a year ago.

      Concessions are most prevalent in those metros largely because they're big-time buyer's markets. Nashville, Houston and Las Vegas are among the five strongest buyer's markets in the nation, with more than twice as many sellers as buyers. That means buyers have a lot of options, and sellers are competing for offers—making it more likely that they'll provide concessions to close the deal.

      Many of those places were hot homebuying spots during the pandemic boom, when low mortgage rates and remote work were motivating people to move. Much of the Sun Belt built homes at a rapid rate to meet demand; Texas, North Carolina, Arizona and Tennessee had some of the most active building pipelines in the county. But since then, their housing markets have done a 180, leaving diminished demand and a big pile of listings.

      Concessions Are Least Common in the Bay Area and New York

      Concessions were least prevalent in San Jose, CA, where just 4.2% of home sellers gave concessions to buyers in August.

      Next comes New York (5.7%), followed by another Bay Area metro area, San Francisco (18.6%). Chicago (21.9%) and Philadelphia (25.5%) round out the five places where concessions were least common.

      Fewer sellers are giving concessions to buyers in those places because their housing markets are relatively strong. San Francisco is one of just five seller's markets in the U.S.—meaning there are more buyers than sellers—largely because the city's AI boom has created a swarm of affluent buyers. San Jose, New York and Chicago are all balanced markets, meaning they have roughly the same number of home sellers and buyers. In places like that, house hunters don't have much leverage to get concessions.

      The Concession Rate Is Falling in San Jose and San Diego, Where Markets Are Heating Up

      The concession rate declined in nine of the 29 markets in Redfin's analysis.

      It dropped most in Seattle, where 48.5% of sellers gave concessions in August, down from roughly 70% a year earlier. That's due to a base effect: Seattle had a very high share of concessions in summer 2025, so it had a lot of room to fall. Additionally, nearly three in five (57%) of Seattle homes that sold in August went for below asking price—so buyers are getting discounts, just not necessarily from concessions.

      The next-biggest declines were in San Jose (4.2% of home sellers gave buyers concessions, down from 10.2%) and San Diego (57.1%, down from 62.4%). San Jose's market is heating up due to its proximity to San Francisco's AI-driven market. San Diego's market is speeding up, with local Redfin agents reporting that single-family, turnkey homes are attracting competition.

      Roughly 1 in 7 U.S. Home Sellers Are Giving Concessions and Cutting Prices

      Some sellers are giving concessions to buyers and dropping their asking price.

      Nationwide, 15.8% of homes that sold in August had a price drop in addition to a concession. That's up incrementally from 15.6% a year earlier, and the highest August share in our records.

      To view the full report, including charts, a methodology and more metro-level data, please visit: https://www.redfin.com/news/home-seller-concessions-august-2026

      About Redfin 
      Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin's clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.

      You can find more information about Redfin and get the latest housing market data and research at https://www.redfin.com/news. For more information about Rocket Companies, visit https://www.rocketcompanies.com.

      SOURCE Redfin

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