About the Public Relations Society of America PRSA is the largest professional organization serving the U.S. public relations community. With a mission to "advance the profession and the professional," PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.
About Wakefield Research Wakefield Research is a market research consultancy specializing in custom research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. Wakefield Research has informed the marketing and positioning of hundreds of B2B and B2C brands, including 50 of the Fortune 100. Wakefield is a leading research partner to the world's most prominent public relations consultancies, and their research is featured regularly in top-tier media.