Nebo Challenges Account Planning Norms With Launch Of Its Intelligence Team

Jul 28, 2015, 09:30 ET from Nebo Agency

ATLANTA, July 28, 2015 /PRNewswire/ -- Nebo, a human centered digital marketing agency headquartered in Atlanta, announced the launch of its Intelligence Team today. The Intelligence Team's mission is to help connect all departments, projects, research and tools into an ecosystem that allows great ideas to be born, nurtured, grow and thrive.

While traditional account planning processes help agencies perform research, develop insights and better understand users, Nebo believes there is an opportunity to take this practice to the next level given the amount and types of information available in the emerging multi-device, multi-touch, hyper-social, Internet of Things world.

One of the team's key initiatives is helping challenge and evolve traditional account planning deliverables – which often necessitate advertising as a solution – to richer, more real-world and real-time deliverables that blend the theoretical with the actual.

"We want to continue to push ourselves to help make brand experiences better for people," said Jenn Vickery, Senior Director of Digital Strategy. "The launch of the Intelligence Team is a natural evolution of our human-centered philosophy. Our goal is to help brands engage their customers in authentic and meaningful ways."

Nebo's Intelligence Team doesn't necessarily own ideas, or even the creation of ideas. They design, develop and guard the process. They're the glue that connects all of the teams at the agency.

To learn more about Nebo and its digital marketing services, visit http://www.neboagency.com.

About Nebo Agency:

Nebo is a human-centered digital agency. We believe that great work comes from understanding the needs, wants and perceptions of your audience. This human-centered approach informs everything we do. With expertise in digital marketing strategy, web design, user experience, SEO, paid media, digital public relations, social media marketing and analytics, Nebo has helped its clients achieve their digital goals. Visit http://www.neboagency.com for more information.

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