Nectar Sleep's "Make America Sleep Again" Video Voted YouTube's Ad of the Year
Consumers voted for Nectar Sleep in '#TheYouTubeAd That Turns an Ad into Action' Category, Putting The Mattress Company as One of the Only Direct-to-Consumer Winners for 2018
Dec 11, 2018, 09:02 ET
SAN FRANCISCO, Dec. 11, 2018 /PRNewswire/ -- Nectar Sleep, the fastest-growing e-commerce mattress company in the world, was just announced as the winner of YouTube's "Ad of the Year" contest, under the category '#TheYouTubeAd That Turns an Ad into Action.' Nectar Sleep's video "Make America Sleep Again," was acknowledged as the winner following the votes of consumers worldwide in this YouTube contest in partnership with The Webby Awards, and was one of only two e-commerce disruptors named alongside incumbent brands like McDonald's and Gatorade.
Introduced in Spring 2018, this video incorporated CGI-created brain characterizations of the most talked about political leaders including President Donald Trump, Russia's Vladimir Putin and Kim Jong-un from North Korea, portraying them as sleep-deprived individuals and concluding with a positive spin as they get a good night's sleep on a Nectar Sleep mattress.
With more than 11.9 million views, the video also recently secured a top spot on YouTube's 2018 'TrueView for Action' Advertising Leaderboard, which highlighted campaigns that included clickable elements that gave viewers the opportunity for direct interaction. Nectar Sleep's rank on this list was based on YouTube's propriety measurement algorithm that calculates ad clicks and conversions.
"At Nectar Sleep we try to create content that is fun to watch, engaging and generates direct response from our target audience. Having "Make America Sleep Again" win YouTube's Ad of the Year is a great achievement, especially under the category designed for brands that get users to take action" said Nectar Sleep Chief Marketing Officer Gil Efrati. "We felt that the animated global leaders in our video added fun and unique energy, and we continue to incorporate creative characters into our campaigns as we did with Mayim Bialik and new CGI characters in our most recent campaign"
'Make America Sleep Again' was the first in a series of creative advertisements to reach new and existing consumers. Nectar Sleep's latest video "Real, Sleep Science from Mayim Bialik" also highlights sleep's impact on the brain.
To view the winning ad, visit https://www.youtube.com/watch?v=8r1F5lJgtOs
About Nectar Sleep:
Rated #1 by reviewers and called "perhaps the best mattress money can buy," Nectar – "The Most Comfortable Mattress"- is a better bed at the best price. Nectar was developed for every type of sleeper and arrives backed by the brand's Full Comfort Guarantee and Forever Warranty. Every mattress comes with a 365-Night Trial period, so users can fully experience the Nectar difference. Nectars super-premium materials and construction hold exclusive CertiPUR-US® certification. Over a hundred thousand sleepers and more than 20 mattress review sites think Nectar is truly "The Most Comfortable Mattress." To learn more about Nectar and their products, visit their website at http://nectarsleep.com/.
SOURCE Nectar Sleep