Neiman Marcus Launches First Foursquare Challenge

Sep 29, 2011, 11:26 ET from Neiman Marcus

DALLAS, Sept. 29, 2011 /PRNewswire/ -- Neiman Marcus announced today its first ever foursquare challenge to take place on October 1st in conjunction with the Neiman Marcus Shoe & Handbag Event.

Neiman Marcus will hide fifteen Nancy Gonzalez clutches in secret locations throughout its stores. Participants will engage in a hunt for the clutches by unlocking a message when they check into Neiman Marcus stores on foursquare. The "Check-in Special" will indicate whether the user is in the vicinity of a hidden clutch, and if so, where to look for it. The player who first locates the handbag gets to keep it.

In addition, all 41 Neiman Marcus stores will offer foursquare users the opportunity to register to win a Nancy Gonzalez clutch. Every store will award one of the clutches to a randomly selected registrant.

In all, 56 Nancy Gonzalez clutches will be awarded.

"Foursqure is another example of how Neiman Marcus is reaching both new and loyal customers with mobile and digital communications to create a unique in-store experience," said Gabrielle de Papp, Vice President of Corporate Public Relations and Social Media, Neiman Marcus Group. "Our hope is to engage with our customers in a fun and stimulating way while showcasing our assortment of fashion accessories."

To participate in the foursquare challenge, users need to complete these steps:  

  • Download the foursquare app at the Android Market or the Apple App Store onto a Smartphone.
  • Upon arrival at your local Neiman Marcus store, check in to the location with the foursquare app. You will be prompted either to search for a hidden clutch on the premises, or to register for a chance to win one later.
  • Follow the clue to locate a hidden Nancy Gonzalez bag within the Neiman Marcus store OR follow the instructions to register to win.

"We're thrilled that Neiman Marcus is using our platform to engage with customers in such a creative way," said Jake Furst, Business Development at foursquare. "This is a perfect example of how businesses can engage customers through fun, interactive foursquare campaigns."

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The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit

Foursquare helps you explore the world around you. Meet up with friends, discover new places, and save money using your phone. Whether you're setting off on a trip around the world, coordinating a night out with friends, or trying to pick the best dish at your local restaurant, foursquare is the perfect companion. For more information, visit


SOURCE Neiman Marcus