Neiman Marcus Launches Foursquare Challenge in Conjunction with the Seasonal Shoe & Handbag Event

Actress Paula Patton Featured in the Shoe & Handbag Book

Mar 29, 2012, 09:00 ET from Neiman Marcus

DALLAS, March 29, 2012 /PRNewswire/ -- Neiman Marcus has announced the launch of the "Blahnik Book Foursquare Hunt" in conjunction with its Spring 2012 Neiman Marcus Shoe & Handbag Event. The event runs from March 29April 1 in all Neiman Marcus stores and on

Customers will receive a $50 Neiman Marcus Gift Card with a regular price purchase of $350 or more in Ladies Shoes or Designer Handbags.

The Shoe & Handbag event unfolds in a series of visual images within the Neiman Marcus Shoe & Handbag Book. Actress Paula Patton was selected as the subject for the Shoe & Handbag story because of her passion for fashion, and approach to fabulous design. The actress is depicted with the Spring season's hottest shoe and handbag styles.

Coinciding with the Shoe & Handbag Event, Neiman Marcus stores will be hosting a one-day Foursquare challenge that will be active during store hours Saturday, March 31. The Foursquare challenge winner from each store will receive a Manolo Blahnik coffee table book featuring sketches from the famed shoe designer.

To participate in the "Blahnik Book Foursquare Hunt", users need to complete these steps:

  • Download the Foursquare app at the Android Market or the Apple App Store onto a Smartphone.
  • Upon arrival at a Neiman Marcus store, participants should check in to the location with the Foursquare app. They will be prompted with instructions to search for a placard in the store and bring it to Customer Service.
  • The player who first locates the placard in each store will receive a Manolo Blahnik coffee table book.

"This is our second in-store Foursquare Challenge at Neiman Marcus and we are pleased to re-engage our customers in this interactive program," said Wanda Gierhart, Chief Marketing Officer for the Neiman Marcus Group. "The Blahnik Book Foursquare Hunt is a strong complement to our Spring season Shoe & Handbag event and allows our customers to become part of the event celebration."

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The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit

SOURCE Neiman Marcus