DALLAS, Oct. 26 /PRNewswire/ --The off-price, online retail scene has a new player in Neiman Marcus with their 'Last Call' initiative. The Dallas-based retailer announced today the launch of the web site, Lastcall.com. In addition, the company said that it will open a new retail concept store called Last Call Studio.
"We are pleased to introduce this new multi-channel environment for Last Call. We believe it offers another dimension for our customers and fills a white space in the retail category," said Neiman Marcus Chief Marketing Officer, Wanda Gierhart.
Lastcall.com and Last Call Studio stores offer a multi-channel experience. Shoppers will find in-season and on-trend merchandise from designers such as, Joie, Lafayette 148, Vince and 7 For All Mankind at a great value. Both the new stores and the web site will have almost identical product chosen specifically for Last Call and will provide an easy, organized environment for the customer to enjoy.
Innovative new features include a section on the site called Fashion Dash where registered shoppers will be offered timed sales on today's hottest trends and in the stores, Just in events, will present shoppers with new merchandise on a regular basis.
"We are redefining the off-price market by launching the Lastcall.com web site and our new store concept, Last Call Studio," said Last Call Senior Vice President Managing Director, Tom Lind. "The Studio stores will offer branded, current season, on-trend product direct from the market at a great discount at an in-town location; and the e-commerce site will provide the same experience with a combination of product from our post season merchandise from Neiman Marcus.com and Bergdorf Goodman.com as well as our off price merchandise we have sourced specifically for Last Call."
The two new Last Call Studio stores will open in Rockville, Maryland on November 12, 2010 and Paramus, New Jersey on November 19, 2010.
Visit Last Call on Facebook for the latest product and store updates.
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus, Bergdorf Goodman and Last Call stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow, Bergdorf Goodman and Last Call brand names. For more information, visit neimanmarcusgroup.com.
SOURCE Neiman Marcus