Neiman Marcus Launches "NM @ SxSW" Street Style Photography Contest

Utilizes social media channels as platform to find guest photo correspondent for Neiman Marcus blog, NMdaily

Feb 10, 2012, 10:53 ET from Neiman Marcus

DALLAS, Feb. 10, 2012 /PRNewswire/ -- Neiman Marcus announced today it is hosting an online challenge to find a street-style photographer that will attend SxSW as a correspondent for the Neiman Marcus blog, NMdaily.

The contest "NM @ SxSW" runs from February 9  – 17 and can be accessed through the Neiman Marcus Facebook page or on The winner will attend all Neiman Marcus SxSW events and the Music portion of the festival where they will be charged with capturing stylish photos that can be used on the Neiman Marcus social channels including the Neiman Marcus Facebook page, Twitter account, Tumblr and NMdaily.

Interested candidates should participate in the challenge by submitting the following on the SxSW Street Style tab on the Neiman Marcus Facebook page:

  • Examples of their photography
  • General bio and information about themselves including Blog URL and Twitter profiles
  • Response to inquiries about their favorite designers, bands, etc.
  • A photo of themselves
  • Contact information

A winner will be selected by a panel of judges at Neiman Marcus and announced on Monday, February 20. Entries will be judged by their creativity and by how well they align with the ideals of the Neiman Marcus social profiles. Only one entry will be accepted per Facebook user.

"The interactive nature of the SxSW Festival makes it the ideal venue for this challenge," said Wanda Gierhart, Chief Marketing Officer, Neiman Marcus Group. "The street-style photographer winner will have the opportunity to report on the stylish crowd typically drawn to the events. Fashion has become a larger component of SxSW and we see this as an opportunity to offer our customers a glimpse into the world of emerging style through our blog and social channels."

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit

SOURCE Neiman Marcus