Nerium International Continues International Expansion: Announces Launch in South Korea with New Optimera Formula™
ADDISON, Texas, April 15, 2015 /PRNewswire/ -- Today, Nerium International™, a leader in scientifically advanced, age-defying products, announced its continued international growth with expansion overseas to South Korea. Beginning this June, Nerium's Optimera™ Formula line of products will be available for sale in South Korea through independent Brand Partners and online. The new formula features an advanced, patented ingredient: SIG-1273®.
"We anticipate great reception for Nerium International in South Korea, a market with proven success with the direct sales model," said Jeff Dahl, Co-Chief Executive Officer for Nerium. "Our aim is to offer superior quality products to the consumers of South Korea that will set us apart in the market, while allowing people to start their own businesses."
SIG-1273 - a new, breakthrough anti-aging ingredient - will be included in Nerium's Age-Defying Night Cream and Age-Defying Day Cream, Optimera Formula™, when the products launch in South Korea. Created by Princeton University biochemist Dr. Jeffry B. Stock after 20 years of biomedical research, SIG-1273 is a dual-action, patented molecule specifically designed to provide superior anti-aging benefits. It not only addresses the signs of aging and its causes, but also acts as a powerful antioxidant to target free-radical damage while mimicking the skin's natural age-fighting mechanism. SIG-1273 will now be included in the Optimera Age-Defying Night Cream and Day Cream along with the patented ingredient SAL-14™ – a botanically-based extract with superior antioxidant properties.
"While every international expansion is significant, this launch is especially unique as we are introducing Optimera with the new SIG-1273 ingredient, offering advanced scientifically-based products to our South Korean customers," said Nerium Founder and CEO Jeff Olson. Nerium launched internationally in Canada in the spring of 2014 and continued with expansion into Mexico in October 2014.
Nerium's launch into South Korea is spearheaded by BJ (Bum-Jin) Choi, who joins Nerium International's executive team as Country Manager of South Korea. With more than 20 years of experience as an international business leader in the direct selling industry, Choi will utilize his expertise in implementing strategy, sales and marketing, general management and new business development to drive sales and accelerate growth in South Korea. Choi has previously managed international expansion for several notable companies including Boin Corporation, ForeverGreen, Isagenix InternationalKorea, Lifestyles Global Network and MonaVie Korea.
In addition, Nerium International has a large contingency of Korean Brand Partners living within the United States who will be able to leverage relationships in the country. "This is an exciting time for Nerium International as Korea is our first market in the Asia Pacific region," said Roy Truett, President, International for Nerium. "We chose South Korea because the culture is very receptive to our model and especially interested in age-defying skincare products."
"I'm confident that Nerium will have great success in South Korea as consumers discover the real results these products deliver, as well as the business and other opportunities that Nerium has to offer," said Choi.
For more information about Nerium International or the Optimera product line, visit www.mynerium.com.
About Nerium International
Nerium International, LLC, headquartered in Addison, Texas, is a relationship marketing company that markets breakthrough products validated by science. Since its August 2011 launch, Nerium has reached record-breaking sales and earned industry accolades while building millions of consumer fans along the way. Led by an award-winning executive team with more than 200 years of collective industry experience, Nerium is committed to developing and distributing anti-aging products that are rooted in real science, produce real results and improve consumers' lives. For more information, please visit www.mynerium.com.
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