Nerium International Gets a "Facelift" with New Global Product Packaging
Leading skincare company updates packaging to reflect the innovation and science behind its products.
ADDISON, Texas, April 16, 2015 /PRNewswire/ -- Nerium International, a leader in scientifically advanced, age-defying skincare products, has announced a new look for the packaging of its product portfolio. The strategy behind the redesign was to create a sleek look that more closely reflects the science behind Nerium's products as well as strategically position Nerium for ongoing international expansion.
The new design aligns the company's domestic and international product lines into one cohesive look. While the refreshed packaging still honors the company's original offering, it elevates the brand to a more modern, upscale look and feel. The new packaging also introduces updated names for each of the products for consistency.
"Nerium has grown rapidly since our launch in 2011, and we're now known around the globe as a leading innovative skincare company," said Amber Olson Rourke, Chief Marketing Officer. "We offer advanced, proprietary products that continue to make a difference in people's lives. The new packaging really reflects how unique our products are. We're excited to take this next step in the evolution of our brand as we expand into other avenues in the space of anti-aging."
For a consistent look across the entire brand, Nerium's Night Creams are now offered in slate-colored bottles. The Day Creams are packaged in white. And all products come inside updated white boxes. An inset Mylar sleeve within each box reveals the product's usage by color.
Nerium's age-defying product lines are the first of their kind – developed from cutting-edge research and utilizing ingredients that are clinically proven to reduce the appearance of multiple skin concerns, including fine lines, wrinkles, discoloration, enlarged pores and uneven skin texture.
The product line featuring the NeriumAD® Formula is available in the U.S. and includes the following three products:
- Age-Defying Night Cream, NeriumAD Formula (30 ml/1 fl. oz.): Nerium's first product that launched in 2011, the Night Cream is powered by the exclusive NeriumAD Formula that includes the patented, proprietary NAE-8® extract, a synergistic blend of nerium oleander and aloe vera. The Night Cream is distinguished with a slate bottle and blue band.
- Age-Defying Day Cream, NeriumAD Formula (30 ml/1 fl. oz.): The daytime moisturizer features NAE-8, green tea and vitamin C. The product protects skin from oxidative stress throughout the day, targeting not just the symptoms, but also the direct causes of aging, for younger, smoother and more radiant skin. The Day Cream features a white bottle and blue band.
- Firming Body Contour Cream, NeriumAD Formula (200 ml/6.7 fl. oz.): The Body Contour Cream features NAE-8, caffeine and forskohlii root to help smooth and tighten skin, as well as visibly diminish the appearance of cellulite and dimples. Firming Body Contour Cream is now presented in a sleek white tube with an orange band.
The product line featuring the Optimera™ Formula, which is sold internationally, includes the following two products:
- Age-Defying Night Cream, Optimera Formula (30 ml/1 fl. oz.): Nerium 's Optimera Formula is powered by two exclusive ingredients: the patented SIG-1273® and patent-pending SAL-14™, both of which are only available in this propriety formula. Like the Night Cream, NeriumAD Formula, the Optimera Night Cream is distinguished with a slate-colored bottle and a blue band.
- Age-Defying Day Cream, Optimera Formula (30 ml/1 fl. oz.): Nerium's breakthrough Age-Defying Day Cream, Optimera Formula also uses patented, exclusive age-fighting ingredients — including SIG-1273 and SAL-14. Its lightweight, hydrating formula is perfect for daytime use. Like the Day Cream, NeriumAD Formula, the Optimera Day Cream is set apart from the Night Cream by a white bottle with a blue band.
For more information about Nerium International and its product lines, visit www.mynerium.com.
About Nerium International
Nerium International, LLC, headquartered in Addison, Texas, is a relationship marketing company that markets breakthrough products validated by science. Since its August 2011 launch, Nerium has reached record-breaking sales and earned industry accolades, while building millions of consumer fans along the way. Led by an award-winning executive team with more than 200 years of collective industry experience, Nerium is committed to developing and distributing anti-aging products that are rooted in real science, produce real results and improve consumers' lives. For more information, please visit www.mynerium.com.
Contact:
Ashley Julian
646-797-2041
[email protected]
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SOURCE Nerium International
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