NEW YORK, April 29, 2016 /PRNewswire/-- Neste, the world's leading producer of renewable diesel, and spoken word artist Prince Ea, have launched a unique project that aims to bring the world together in a search for new products that incorporate renewable materials.
The project, 'Pre-Order the Future', calls on the public to create more environmentally friendly products for generations to come. People are being encouraged to submit ideas based on combining renewable materials with the latest technology across five areas: public spaces, entertainment, travel, learning, and mobility.
"We are determined to create responsible choices every day and we want as many people as possible to get involved in this journey," says Matti Lievonen, president and CEO of Neste. "The product innovations are at the heart of this project. We want to raise awareness around the potential of renewable materials and how they can be used to create truly pioneering technology across a variety of applications."
Prince Ea, the project's Futurologist, will work together with participants and Neste's expert teams to further develop the ideas submitted over the next four months. People are encouraged to vote on their favorite submissions through August.
"Anyone can participate in this project and really make a difference to the environment," Prince Ea commented. "It's what makes this so unique. It's a worldwide collaboration for a healthier planet – that's what I find most compelling about this."
In August 2016, a panel will choose one of the concepts to be developed into a prototype that will be launched in January 2017. The panel will consist of Prince Ea, Lievonen, and Neste's executive vice president of renewable products, Kaisa Hietala, as well as leading technology advisors, to be announced.
As an example idea for the public spaces category, the Neste team has introduced the Connected Pod – an adaptable capsule that offers people a place for both work and leisure no matter where the location.
To learn more about the Pre-Order the Future project visit the official website at www.neste.com/preorderthefuture.
Neste has been a pioneer in oil refining and now renewable solutions. It provides customers with premium-quality products for cleaner traffic and industrial products based on world-class research. Neste is the world's largest company providing renewable fuel from waste and residues. Its sustainable operations have received recognition in the Dow Jones Sustainability World Index and the Global 100 list of the world's most sustainable companies, among others. Neste renewable diesel is being used by US cities, such as San Francisco and Oakland, and corporations such as Google and UPS. The fuel was also used by the San Francisco Bay Area Super Bowl 50 Host Committee to power the fan village and the fan express buses. To learn more please visit Neste's website and connect with Neste on Facebook, Twitter, Linkedin, Instagram and YouTube.
Richard Williams is a famous spoken word artist and an internet sensation better known as Prince Ea. The strong-minded artist is also well known for raising awareness on environmental issues through his inspiring and attention grabbing videos. Prince Ea is widely recognized for his spoken word videos that have gathered more than half a billion views on social media as well as more than 2.5 million followers on Facebook. He is a charismatic speaker who has made several appearances at global sustainability events.
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