Nestlé® Pure Life® Launches Loyalty Program And Shares Valuable Health Tips With Latina Mothers

USA - English

• Latin America - español

STAMFORD, Conn., July 21, 2014 /PRNewswire/ -- Nestlé Pure Life recently launched the Spanish-language Drink Better. Live Better.™ Rewards Program. As part of the Nestlé^® Pure Life® brand's ongoing efforts to encourage families to live healthier lives, the program serves as another way to encourage moms to share advice online about keeping kids hydrated while offering them the ability to earn reward points for certain purchases and social media sharing*. In addition, through the Nestlé Pure Life en Español's Facebook page, Latina moms will receive expert advice on how to help their families lead a healthy lifestyle and the many benefits of drinking water.

During the Drink Better. Live Better.™ Rewards Program, consumers can collect rewards points by purchasing specially-marked case packages of Nestlé^® Pure Life^® and redeeming those points for great rewards, including Nestlé^® Pure Life®  coupons, kids' sports equipment, backpacks, gift cards, theme park tickets and more! Consumers can visit Drink Better. Live Better.™ Rewards Program to get started with 3 easy steps.

Moms are always seeking expert advice on how to take better care of their families, and for the second year in a row, the Nestlé^® Pure Life®  brand is teaming up with leading Latina nutritionist, Sylvia Meléndez Klinger. Meléndez Klinger will share easy ways to encourage children to drink more water, and guidance on keeping kids hydrated in the summer, when returning to school and even on Halloween.

"I'm honored to once again partner with Nestlé^® Pure Life® in sharing information on why families should drink more water, and suggestions on how to increase water consumption among children," said Sylvia Meléndez Klinger, registered dietitian and licensed nutritionist. "Latina moms, like myself, strive to help our families lead a healthy lifestyle. Drinking water helps keep kids hydrated, whether they're playing outdoors throughout the summer, having lunch at school, on-the-go or at home during meal time."

Consider these important tips on children and water consumption:

• When a preschool child is thirsty, water is a good beverage choice. It provides the fluid a child's body needs.ⁱ
• Have water available when children are playing outdoors or doing other physical activity.ⁱⁱ
• Choose water instead of sugar-sweetened beverages. This tip can also help with calorie intake management.ⁱⁱⁱ

More on Drink Better. Live Better.™ Rewards Program

The company continues its work in promoting online dialogue with moms, and working with some of the nation's foremost Latina mom bloggers. This year, the team of online Ambassadors has expanded, and these influential social media voices will exchange their personal stories on how they keep their kids healthy, incorporate more water servings all day long and more.

"The Nestlé^® Pure Life® brand understands Latina moms want to provide their families with healthy nutrition, including water consumption, and our new 'Drink Better. Live Better.™ Program' rewards them for doing just that," said Kristin Anton, Nestlé^® Pure Life®. "In offering exciting rewards, advice from other like-minded moms and tips from a top nutrition professional, living a healthy lifestyle is now more rewarding than ever."

Some of the ways to collect rewards points include:

• Enter codes found inside specially-marked Nestlé^® Pure Life^® Multi-packs.
• Invite friends to sign-up for the program through a shared link. Every time they enter codes from inside specially-marked Nestlé^® Pure Life^® Multi-packs, you get the same number of points as they do.
• Watch Water Wizard videos on the website.
• Reward points can be earned through September 30, 2014. Certain limits and maximums apply.

How to redeem points for rewards:

• Check out the rewards catalog found on Drink Better. Live Better. ™ Rewards Program website. Click "Redeem" to redeem your points for rewards. Rewards available while supplies last.
• All points must be redeemed by December 31^st, 2014 and have no cash value.

About Nestlé® Pure Life® Purified Water

The number one bottled water brand by volume according to Beverage Marketing Corporation, Nestlé® Pure Life® is a brand of the leading bottled water manufacturer, Nestlé Waters North America Inc., based in Stamford, Connecticut. Nestlé® Pure Life® Purified Water goes through a 12-step quality process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family. Nestlé® Pure Life® brand bottled water is committed to helping families live healthy, active lifestyles and is a proud supporter of Partnership for Healthy America's Drink Up.  Our portfolio offers a number of healthful hydration options.  

This promotion is in no way sponsored, endorsed, administered by, or associated with, Facebook.

ⁱ http://www.choosemyplate.gov/preschoolers/daily-food-plans/about-beverages.html
ⁱⁱ http://www.choosemyplate.gov/preschoolers/daily-food-plans/about-beverages.html
ⁱⁱⁱ http://www.cdc.gov/nutrition/everyone/basics/water.html
*As described in the program rules

SOURCE Nestlé Pure Life