STAMFORD, Conn., Sept. 28, 2011 /PRNewswire/ -- This October, the makers of Nestle® Pure Life® bottled water (NPL) continue to support breast cancer awareness and research with their "Pink Pack" retail program. A key touch point of this program is the partnership between NPL and The Breast Cancer Research Foundation® (BCRF), which directs 90 cents of every donated dollar toward research and awareness programs.
The way this program works is that 10 cents will be donated to BCRF for every "Pink Pack" produced, with a minimum donation of $350,000. Available at retailers nationwide, as well as in Canada, the special packs are marked with a symbolic pink ribbon and the BCRF logo.
"Unfortunately, it's not unusual to know someone personally who is or has been affected by breast cancer. It's a concern for our consumers, our employees and our retailers," said Hillary Fleming, Nestle Waters North America. "As an organization, we are very passionate about fostering health and wellness, and the success of this program would not be possible without the strong support of our retail partners. That support has enabled us to double our donation to BCRF in two years. As we prepare for Pink Pack 2011, we anticipate exceeding our goal yet again."
The donation from Nestle Pure Life, as in previous years, will go toward funding BCRF research grants. The current NPL-funded BCRF grant is supporting two researchers who are trying to develop a drug that will prevent breast cancer in those with mutations in the BRCA gene (the breast cancer susceptibility gene) before it occurs as a detectable lump. To date, no other known scientists are working to develop new drugs to prevent breast cancer in those with the BRCA-mutation. The drug the researchers hope to develop would save women from having to undergo a bilateral mastectomy, the only other known preventative step for those with the inherited genetic mutation.
"Through the Pink Pack Program, Nestle Pure Life brand bottled water has become a valuable BCRF partner in our fight against breast cancer," said Robbie Finke Franklin, Director of Marketing, The Breast Cancer Research Foundation. "We are thrilled that a leading company such as Nestle Waters shares our mission of finding a cure in our lifetime and we look forward to the day when this disease is eliminated."
On October 26, 2011, at the annual Breast Cancer Research Foundation Symposium and Awards Luncheon in New York City, BCRF will announce the 2011-2012 grantees, including the grantees that will be fully supported by NPL and its "Pink Pack" Program. As of that date, the NPL "Pink Pack" program will have contributed $750,000 to BCRF – funding three years of research projects.
In the U.S. alone, according to the American Cancer Society, over 200,000 women will be diagnosed with breast cancer this year; it is the second most common cause of cancer deaths in women. As a brand that recognizes the responsibility women have regarding the health of their families and themselves, breast cancer is a health issue to which many Nestle Pure Life consumers can relate.
About Nestle® Pure Life®:
The number one bottled water brand by volume according to Beverage Marketing Corporation, Nestle® Pure Life® is a brand of the leading bottled water manufacturer, Nestle Waters North America Inc., based in Stamford, Connecticut. Nestle® Pure Life® goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family. Nestle® Pure Life® brand bottled water offers a number of healthy hydration options and is committed to helping families live healthy, active lifestyles.
About The Breast Cancer Research Foundation®:
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2011, BCRF will award $36.5 million to more than 185 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4-stars from Charity Navigator and an "A+" from The American Institute of Philanthropy. For more information about BCRF, visit www.bcrfcure.org.
SOURCE Nestle Pure Life