Netafim USA, Leading Provider of Innovative Drip/Micro Irrigation Solutions, Taps The Pollack PR Marketing Group to Bolster its Brand, Product and Sustainability Platforms

Jan 28, 2014, 08:00 ET from The Pollack PR Marketing Group

LOS ANGELES, Jan. 28, 2014 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today that it has been retained by Netafim USA, the leading provider of innovative drip/micro irrigation solutions for the agriculture, landscape and turf, greenhouse and nursery, mining, and wastewater industries.

Headquartered in Fresno, Calif., Netafim USA is a subsidiary of Netafim Ltd., the global leader in drip and micro-irrigation solutions for sustainable productivity.  From drippers and driplines, through sprinklers and micro-emitters, to crop management technology systems and greenhouse solutions, the company's market-leading products and services enable cost-effective irrigation for optimal and sustainable results.

"We chose to partner with PPMG based on their deep knowledge and strong relationships in our industry, as well as their demonstrated expertise in developing and executing brand communication platforms that resonate with our diverse array of audiences," said Ze'ev Barylka, Director of Marketing for Netafim USA.

As part of PPMG's engagement, the agency will plan and execute a variety of public relations and marketing communications strategies focused on expanding market awareness of Netafim USA's products and applications, while bolstering the company's water conservation and sustainability brand outreach platforms.

"As increased focus is placed on the future of Earth's water resources, Netafim's commitment to reducing the world's water use through innovative irrigation technologies is central to achieving future sustainability," said Noemi Pollack, founder and CEO of The Pollack PR Marketing Group. "We look forward to working hand-in-hand with the executive team at Netafim to amplify their message of sustainability through more efficient water use."

About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices in New York, is a 28-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a partnership of over 100 partners in 91 countries, across six continents. For more information, visit, or, or follow us on Twitter @PollackPRMktg.

SOURCE The Pollack PR Marketing Group