Netflix Launches In Sweden, Denmark, Norway And Finland

Continuing International Expansion, Leading Global Internet Movie and TV Subscription Service Arrives in Nordic Countries

Oct 18, 2012, 08:00 ET from Netflix, Inc.

LOS GATOS, Calif., Oct. 18, 2012 /PRNewswire/ -- Netflix, Inc. (NASDAQ: NFLX), the world's largest Internet subscription service for movies and TV shows, launches in Finland today, culminating a week of events that also introduced Netflix to Sweden, Denmark and Norway.


Ten million broadband households in Denmark, Finland, Norway and Sweden can now subscribe to Netflix and, for one low monthly price, instantly access a wide selection of Hollywood, local and global TV shows and movies via a range of Internet-connected devices, including Smart TVs, game consoles, Blu-ray players, home theater systems, tablets and smartphones.

"We've received a very warm welcome throughout the Nordics and are thrilled by the excitement we have seen for Netflix in Sweden, Denmark, Norway and Finland," said Reed Hastings, Netflix co-founder and chief executive officer. "Initial signups exceeded our expectations; the Nordic people have definitely shown that they are ready for the future of television."

Netflix is priced at 79kr a month in Sweden, Denmark and Norway and EUR7.99 in Finland. A free, one-month trial of Netflix is available by visiting An extended trial is available for a limited time to paying Spotify subscribers as part of a launch partnership with the music streaming company.

At launch, Netflix is offering movies and TV shows from many different providers, including Warner Bros, Twentieth Century Fox, Walt Disney Company, Sony Pictures Entertainment, BBC Worldwide, CBS Studios, ITV Studios Global Entertainment, Shine International, Nordisk Film Distribution, AB Svensk Filmindustri, Scanbox Entertainment and Norsk Filmdistribujon.

Among the thousands of hours of great movies and TV shows available at launch are recent big screen hits such as The Expendables and Happy Feet 2. Previous full seasons of American shows such as How I Met Your Mother, Breaking Bad, The Vampire Diaries, Arrested Development, Dexter, Spartacus and The Walking Dead will be available to Netflix members as well as full seasons of British TV including The Inbetweeners and Sherlock. Other titles include a wide-range of documentaries, art house movies and classics ranging from Being Elmo, A Clockwork Orange to There Will Be Blood. Kids titles available at launch include High School Musical 1 & 2, Shaun the Sheep and Babar.

In addition to the broad slate of international viewables, there are also many local titles available on Netflix in the Nordic countries. These include:

  • Danish movies such as Submarino, Flammen & Citronen, Pusher Trilogy and prizewinning Festen, previous full seasons of Danish favourites including Klovn.
  • Finnish titles including Iron Sky and Kolme assaa
  • Norwegian favourites including Lilyhammer, Julenatt I Blafjell and Tomme tonner.
  • Swedish movies such as Flickan, I taket lyser stjarnorna and Maria Larssons eviga ogonblick as well as previous full seasons of Swedish TV favorites including Bron and 30 grader i februari

Netflix is fully localized, offering subtitles on foreign language movies and TV shows and dubbing for most kids titles. In the coming months, more great movies and TV shows will be added, building upon the great entertainment choices available today.

With more than 27 million streaming members throughout the Americas, the United Kingdom, Ireland and now the Nordic countries, Netflix has revolutionized entertainment by providing seamless and instant access to thousands of hours of Hollywood and international features, full seasons of new and classic TV shows, documentaries, independent cinema and an incredible range of kids' programming in a specially designed section called "Just for Kids."

Netflix offers an unbeatable entertainment experience and a great value with many titles available in high-definition and with Dolby® Digital Plus 5.1 surround sound. Advanced recommendation technologies and connection through Facebook help members discover movies and TV shows they'll love.

The following devices -- many of which are already in many Nordic homes and available for sale at leading retail stores such as Elgiganten in Sweden and Denmark, Elkjop in Norway and Gigantti in Finland -- support Netflix in the region today. Netflix streaming capability will come to additional devices soon.

Blu-ray players









Windows PC

Game consoles

PlayStation®3 (PS3™)


Xbox 360

Home theater systems











Internet media players

Apple TV

Philips HD Media Player

Western Digital TV Live

Phones and tablets

iOS phones and tablets

Android phones and tablets

Windows Mobile

About Netflix

With more than 27 million streaming members in the United States, Canada, Latin America, the United Kingdom, Ireland and the Nordics, Netflix, Inc. (NASDAQ: NFLX) is the world's leading Internet subscription service for enjoying movies and TV programs. For one low monthly price, Netflix members can instantly watch movies and TV programs streamed over the Internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, Internet-connected TVs, home theater systems, digital video recorders and Internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, over 800 devices that stream from Netflix are available. For additional information, visit Follow Netflix on Facebook and Twitter

SOURCE Netflix, Inc.