NetLine Launches Self-Service B2B Lead Generation Platform

LeadFlow platform empowers marketers to design and launch lead generation campaigns though the largest multi-channel content distribution network.

Jul 24, 2013, 06:00 ET from NetLine Corporation

LOS GATOS, Calif., July 24, 2013 /PRNewswire/ -- NetLine Corporation, the #1 B2B Multi-Channel advertising network, has reproduced its highly successful lead generation product into a self-service model. LeadFlow, aptly named for its ability to generate a high volume of leads, harnesses the full power of the NetLine network but in an easy to use self-serve online platform.   

"LeadFlow provides all the benefits of NetLine's audience-targeting technology and tremendous reach in an aggressively priced, self-serve, B2B, lead generation product," notes Robert Alvin, CEO and Chairman of NetLine. "LeadFlow enables more B2B marketers to run sophisticated content syndication programs within their budget and with their required campaign objectives."

In addition to the considerable reach of the self-serve platform, LeadFlow users receive the additional benefits of multi-channel content promotion and powerful NetLine AudienceTarget™ technology. LeadFlow campaign content will be promoted through various channels such as publisher websites, expert blogs, email, social media and mobile. This approach provides potential reach of over 75 Million business professionals each month.

"LeadFlow allowed me to quickly and easily create a lead generation campaign with the filters I needed in about 10 minutes. The fact that I could add filters and still maintain a relatively low CPL made it a win-win," according to Brian Peiffle, VP of Media Services at Reachmail Media Services.

Early users have been impressed with the advanced campaign features including lead scoring and campaign mapping. LeadFlow users are able to set up scoring for their leads based on a weighted grade-point system calculation. Leads are provided with values from "A" to "F" helping determine which leads most accurately fit within the target customer profile. Campaign mapping will adjust data values acquired during content registration to match any standard value requirements.

"The LeadFlow self-service module is great for small businesses with limited demand generation budgets.  This service allowed me to create a demand generation campaign in minutes – it's a quick, simple, and cost-effective service," stated Loretta Jones, VP of Marketing at Insightly.

Visit for more information and to register to use the new platform.

About NetLine Corporation:
NetLine is the #1 online B2B multi-channel advertising network providing targeted branding and high quality lead generation.

As proven experts in B2B online demand generation, NetLine enables clients to increase their sales opportunities and accelerate the sales pipeline. Utilizing innovative targeting technology, they provide unmatched reach to a network of over 15,000 website properties and 75M monthly unique visitors. NetLine helps companies reach their future customers by distribution of content through their network via publisher sites, expert blogs, mobile, social media and email. NetLine's services have attracted clients such as Google, Hewlett Packard, HubSpot, IBM, Microsoft, Oracle, VeriSign, SAP, SuccessFactors and Symantec.

Founded in 1994, NetLine Corporation is privately held and headquartered in Los Gatos, California with operations across the globe. For more information, visit

CONTACT: Colm Shalvey, +1-408-340-2200,

SOURCE NetLine Corporation