Netter Products Expand Offerings to Include Interactive Online and Mobile Technologies

PHILADELPHIA, July 21, 2010 /PRNewswire-FirstCall/ --

- Medicine's Most Well Known Anatomy Products Offer Students and Medical Professionals Online and Mobile Tools to aid Learning and Review

Netter Products (http://www.netterimages.com/), which are based on medicine's most well known and comprehensive collection of hand-painted anatomy illustrations by Frank Netter, M.D, have evolved into sophisticated digital tools that aid students and clinicians in learning and reviewing concepts in basic sciences and clinical medicine. The full line of Netter Products are published by Elsevier, the world's leading publisher of scientific, technical, and medical information products and services.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100721/400653 )

"It is imperative that medical students self-direct their learning experience through interactive and innovative tools," said Randy Charles, Managing Director, Global Clinical Reference for Elsevier. "With limited lab time, the necessity to cover a lot of information in a short amount of time, a lack of faculty and an inadequate amount of cadavers, medical school students will find significant benefits in products that offer convenience, quality and superior information."

A New Digital Life for Netter Images

The Netter products offer a number of avenues for medical students to self-direct their learning outside of the clinical and classroom environment, including:

    - Netter's 3D Interactive Anatomy, powered by Cyber-Anatomy, brings the
      human body to life like never before, and gives students and clinicians
      a real-time interactive model of human anatomy using advanced gaming
      technology. The original Netter art is digitized and modeled to
      simulate a realistic environment for virtual dissection and exploration
      of human anatomy, allowing users to rotate virtual bodies, peel apart
      individual structures and have precise control over their view.

    "Netter's 3D Interactive Anatomy gives the students direct control as
    they create and explore different anatomical views," said Alex
    Derevianko, MD, MA, Medical Simulation Specialist and Instructor in
    Surgery at Harvard Medical School. "The Netter Atlas is always a student
    favorite - but now with the ability to move and rotate these structures
    in their 3-dimensional context, the appreciation for spatial
    relationships is accelerated."

    - Netter's iPhone apps allow students and clinicians access to the
      bestselling references from an iPhone or iPod touch. Netter apps
      include:

        - Netter's Atlas of Human Anatomy
        - Netter's Anatomy Flash Cards
        - Netter's Concise Radiologic Anatomy
        - Netter's Musculoskeletal Flash Cards
        - Netter's Neuroscience Flash Cards
        - Netter's Advanced Head and Neck Flash Cards
        - Netter's Histology Flash Cards
        - Netter's Surgical Anatomy Review P.R.N (coming Q4 of 2010)

    - Best-selling Netter books, including The Atlas of Human Anatomy, The
      Netter Collection of Medical Illustrations, Netter's Clinical Anatomy,
      Netter's Orthopaedic Clinical Examination: An Evidence-Based Approach,
      and Netter's Cardiology, are scheduled to be available on the Kindle
      beginning in 2011.

"Educational tools that offer interactive ways to learn- whether using high tech formats like the flash card apps or low tech formats like the coloring book- are bringing the unmatched artwork of Frank Netter to a new generation of health and medical students who thrive on engaging and interactive multimedia," said John Hansen, Professor of Neurobiology and Anatomy at University of Rochester Medical Center and author of several Netter products.

Continued Industry Leader in Medical Education

Even with the adoption of electronic and digital tools, students and clinicians still find paper resources valuable. Students can continue their self-directed learning with products from the Netter line including:

    - Netter's Surgical Anatomy Review P.R.N., by Robert B. Trelease, a
    compact mini pocket guide for surgical rotation or residency. Vibrant,
    detailed artwork illuminates each structure and its clinical relevance,
    making it easy to visualize the anatomy that underlies the procedures and
    clinical conditions. Students can carry this "mini Netter" and have
    access "as needed."

    - The Netter Anatomy Coloring Book, by John T. Hansen, PhD, is an
    interactive coloring book designed for students to trace over muscle
    striations, arteries and veins to gain a better understanding of the
    integration of individual organs in the workings of each body system.

    - With over 600 illustrations, Netter's Clinical Anatomy by John T.
    Hansen, PhD, offers essential depictions of normal and pathologic anatomy
    and embryology, accompanied by supportive text to help students
    understand the clinical relevance. This book fills a void that many
    medical students have due to shortened curriculums, and is a great
    resource to use with many of the time constraints medical students face.

    - Netter's Correlative Imaging Series, overseen by radiologist, Nancy
    Major, MD, will launch in late 2010 with the first volume:
    Musculoskeletal Anatomy. State of the art images, side-by-side
    illustrated plates detail the anatomy in key planes of the upper and
    lower limbs making this the most specialized and detailed Netter Anatomy
    Atlas to date. Atlases in this series for Neuroanatomy, Cardiothoracic
    Anatomy, and Abdominal and Pelvic Anatomy will soon follow.

More information about Dr. Frank Netter and The Netter Collection can be found at http://www.netterimages.com

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and medical information products and services. Working in partnership with the global science and health communities, Elsevier's 7,000 employees in over 70 offices worldwide publish more than 2,000 journals and 1,900 new books per year, in addition to offering a suite of innovative electronic products, such as ScienceDirect (http://www.sciencedirect.com/), MD Consult ( http://www.mdconsult.com/), Scopus (http://www.info.scopus.com/), bibliographic databases and online reference works.

Elsevier (http://www.elsevier.com/) is a global business headquartered in Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of Reed Elsevier Group plc (http://www.reedelsevier.com/), a world-leading publisher and information provider. Operating in the science and medical, legal, education and business-to-business sectors, Reed Elsevier provides high-quality and flexible information solutions to users, with increasing emphasis on the Internet as a means of delivery. Reed Elsevier's ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

    Media Contact
    Tom Reller
    Vice President of Global Relations, Elsevier
    +1-212-462-1912
    [email protected]

SOURCE Elsevier