Network Branded Prepaid Card Association Releases White Paper Examining Consumer Usage of General Purpose Reloadable Prepaid Cards

MONTVALE, N.J., July 21 /PRNewswire/ -- Today, The Network Branded Prepaid Card Association (NBPCA), a non-profit trade organization that works to enhance the environment for the success of network branded prepaid cards, released a white paper that provides a fact-based analysis of the ways people use general purpose reloadable prepaid cards (GPR) in "real life" scenarios. The report outlines why consumers choose the product over alternative financial tools, average GPR transaction patterns and a comparison of the typical fees consumers incur with GPR cards versus other payment tools with similar features.

Network branded prepaid cards carry the American Express, Discover, MasterCard or Visa logo. There are many types of prepaid cards, one of which is the general purpose reloadable card, or GPR. Consumers acquire the cards, have payroll or heath benefits loaded onto them, or can load checks or cash themselves directly onto the cards, and then use them for everyday purchases and bill pay.

"GPR cards have grown in popularity because they are valuable payment tools that help consumers easily and affordably access their money and conduct financial transactions," said Kirsten Trusko, NBPCA President and Executive Director. "Consumers using GPR educate and inform themselves in comparing this tool to their other options.  They choose to use the cards because they meet their needs at a value they recognize, sometimes instead of or as a complement to other financial services like checking accounts, check cashing services, and credit cards."

To receive a copy of the white paper please contact [email protected].

About the NBPCA

The Network Branded Prepaid Card Association (NBPCA) is a non-profit, inter-industry trade association that supports the growth and success of network branded prepaid debit cards. The NBPCA brings together responsible members of the prepaid industry to provide a fact-based voice to media, government and consumers, developing recommended best practices and promoting education to help consumers optimize their experience with network branded prepaid cards. For additional information, visit www.NBPCA.org.

SOURCE Network Branded Prepaid Card Association